How Basketball Managed To Gain Global Attention Essays Examples

Basketball with each passing year becomes more and more popular type of sports globally. It is possible to argue that the existence of such a trend formed after inclusion of basketball in the Olympic program, and also after 1992, when the unforgettable «Dream Team» showed great skills and spectacular game.
There are several key factors that contributed to the growing global popularity of basketball. First of all, it is the game by itself, for which it is necessary not so much: the ball and hanging basket. Children and amateurs around the world play on the cover of any kind, with homemade balls, baskets, in different groups of players. In order to work to improve oneself not even always an opponent is needed.
Yet the popularity of basketball key factor is the global growth of the popularity of NBA. Many players from different countries are represented in the NBA. Already by 2014 the number of players from other countries almost came close to 100 (from 40 countries). Of course fans from these countries are actively monitoring the career of their compatriots, thereby paying attention to basketball. In addition, the players themselves popularize basketball in their countries of origin.
NBA is considered to be the best basketball league of the world. High-quality TV translations in different countries, training camps and exhibition games of NBA teams have become an active tool for the global promotion of basketball. There were world-famous players whose talents and skills are understandable for all ages and in all parts of the world.
NBA effect of globalization takes place together and with the help of media globalization. NBA market is gradually moving from European countries such as Lithuania and Spain in the largest countries - China and India. In terms of annual revenues NBA clubs are already competing with the English Premier League (4 bln. Euro). NBA is very active commercially and continues to win European markets, making basketball an international game, not a purely American sport. The owners of the clubs are also foreigners sometimes, and it also attracts the attention of people from the countries of origin of owner`s capital.
Another key factor can be considered as the creation of an international management organization in basketball. IFAB has created national associations and leagues in many countries, and now the people of these countries can actively support their teams and players, protect national colors in international competitions. There were regional leagues designed and regional competitions organized by IFAB - their popularity has also increased. Unfortunately IFAB in commercial terms, as well as by the volume of spectators and participants can not yet compete with the championships, conducted by FIFA and UEFA. But at the moment this organization sets ambitious goals and year after year already shows the positive results of the involvement of active participants in basketball.