How Social Technologies Are Extending The Organization Article Review

. Title
This was a research article focusing on internally and externally networked organizations. The article outlines the impacts of social networking on the companies as well as the employees.
2. The primary message the author is sending to the reader.
The survey findings showed the improvement of the company’s financial performance and market share if they deployed social technologies through integration into the employees’ work processes. However, some companies do no reap from using social technologies because they do not put in enough effort to achieve the benefits. Those companies that put in fewer efforts than required are likely to reap fewer benefits.
3. The author’s primary audience and the reason for sending the message to the audience
The author intends to show global company executives how they can deploy social networking to increase their financial performance. The survey shows that executives are putting in efforts to improve organizational skills. They are achieving this by deploying new social technologies such as micro blogging, video sharing, and social blogs. High technology enterprises deploy more extensive social technology than industries such as healthcare and manufacturing. Therefore, this makes a lot of logic because this discussion is about social technology.
4. Evidence the author provides to the audience.
The research shows that social technologies are critical in organizations. Seventy-two percent of the global company executives showed their companies using some of the social technologies. Over forty percent executives have admitted that companies are now using social blogs and networking. All sectors of business are now deploying these technologies. High technology companies and telecommunication companies are the most users of social technology while the energy industry comes second in the use of social technology.
An analysis of the profit margins of various companies using social technologies depicts their success because their employees regularly utilize it on their jobs. The survey reveals that companies whose employees’ use social networking raises the profit margins of the company. However, almost half of the networked employees who declined to use social technology caused their companies to go down. The research identified that there was superior performance in companies that used social technology across the departments.
5. A summary of the author’s conclusions and comments to the audience
It is now evident that social technology is taking over the centuries. This is indeed a vital tool for organizations wishing to succeed in business. A preview of the future industries suggests that most company processes will require the use of social technology. However, some organizations are best suited for social technology as compared to others. These include organizations such as high technology enterprises. We can predict that those organizations that adopt new technologies as they emerge are likely to have improved profits. Competition is becoming stiff, and organizations need should strive for the best. It is advisable that instead they adopt new social technologies and continue to rise and make progress by using them. Organizations must be ready for more disruptions because most company executives believe that companies need change for them to prosper. Therefore, change is evitable for companies because barriers for social technologies will be lifted.
6. Conclusion
The article reveals how enterprises that are entirely networked have high expectations of high profit gains as well as improved employee performance at work. Company executives are required to make plans on how their organizations will benefit from embracing new technology by closely scrutinizing and evaluating the success regularly. Company executives also have the responsibility of analyzing the impacts of social technology on their client and supplier relationships. In the future, use of social technologies will advance, and its use will continue to increase. Organizations cannot continue to relax and use Old Stone Age technologies; innovation is about embracing change. Therefore, organizations must get ready to accept and adopt emerging social technologies as they develop.