Vision
I am an optimistic and ambitious young person. I want to achieve each and every goal that I have set; therefore, I have a bias towards action. I am an accounting major, and my short term goal is to graduate with honors. Thereafter I want to sit for CPA examinations so that I can realize my childhood dream of becoming a certified public account. My long term goal is to start a successful Audit firm and to be able to provide for my family.
Upon graduation, I would like to work as an accountant or an auditor with one of the leading international audit firms such as Ernest & Young or KPMG. After working with an international audit firm for a period not less than 10 years, I would like to step up my own audit firm and be my own boss. I would like my starting salary to be $ 35000 per year, but upon gaining experience and attaining a master’s degree, I would like a salary of at least $ 50000 per annum. At the onset of my career, I would like to rent a house for $ 7100 per year. However, upon working for 7 years I would like to own a house worth $140000.
Mission
My mission in life is to be successful. I define a successful person as one who is financially free and is able to be the master of his/her own time. Being a master of your own time means that you are able to go wherever you want, and whenever you want without facing financial constraints or employment constraints.
Core Values
I am a young professional who demonstrates integrity, humility, confidence, kindness and passion in all my undertakings.
Situational Analysis
External Environment
I want to work in the finance industry as a corporate accountant or an auditor. Globally the demand for accounting professionals is in the rise. This is because accounting is an indispensable component of any commercial or public undertaking. The demand for accountants is high both nationally and locally. This is because to be an accountant you require excellent numerical skills. Majority of the people do not excel in mathematics, therefore, majority of the people choose careers that are not based on arithmetic. This has, made the supply of accounts and other finance professionals to be lower in contrast to the number of business that is being set up. This has made the demand for accounts in the country to remain high.
The present economy is favorable for accountants. This is because most of the companies want to run effectively and efficiently. In order for the companies to run effective they need to be in an excellent financial position. For companies to achieve an excellent financial position they require have competent accountants who will dispense financial advice to the stakeholders. As a result, of this even during tough economic times most of the proficient accountants do not lose their jobs.
Locally there are countless jobs that are available for accountants. You can obtain information on job openings from the newspapers, human resource companies and on company websites. The trends in the financial industry show that the number of jobs for accountants is on the rise. This is because of the increase in the number of businesses, and the corporations in the financial industry are growing.
My current price value is $18000 per annum. However, upon graduation and attaining CPA qualification my price value will range from $ 37500 to $97400 per annum. The salary range for an auditor is $ 37500 to $97400 per annum. The starting salary listed is $ 38000 per annum, and the highest salary achievable is $ 97000 per year. In order to be a competent auditor one is required to be a holder of a bachelor’s degree in accounting and should have passed all the CPA examinations. In order to be an auditor, I require 2 years of accounting experience. I have talked to experienced professionals working in the finance industry, and their advice is that I should utilize internships to gain experience.
There are many people who I will be competing against for my job. As a result of this, I will ensure that I am the best candidate by pursuing accounting packages such a Sage, Pastel, Tally and QuickBooks. I will also ensure that I attend as many internship programs as possible and most importantly graduate among the top students in my class.
Internal Environment Analysis
What I like most about myself is that I am a fast learner, and I am always composed. I am excellent at arithmetic, I am a team player, goal oriented, and I best thrive when subjected to environments with high pressure.
What I dislike most about myself is I push myself too much. This because I aim for the best and I believe being second is equivalent to being the first loser. My main weakness is that I detest working with people who lack integrity and do not conduct their tasks with the levels of seriousness required. I would not change anything about myself for I am content with who I am. I have the opportunity of becoming the finest accountant that the world has ever known. The only impairment that would keep me away from achieving my mission and vision is I. I am the captain of my own soul and the master of my own destiny.
Goals to Market Myself and Achieve My Vision
In order to achieve my vision, I should attain a bachelor’s degree in accounting and pass all the CPA examinations. I should also participate in as many internship programs as possible in order to gain skills and the experience require to work as a corporate accountant or auditor. I would not like to improve my weakness because it challenges me to be the best that I can be. My packaging is perfect thus, I would not change anything about it. I should work for more hours in order to earn more and develop a culture of investing.
Promoting Myself
My distinct competency and superior capability in comparison to my competition is that I am excellent at both qualitative and quantitative subjects. The unique benefit that I can offer a company is the level of brilliance that I display in work. The best way that I outperform my competitors is by excelling at their weaknesses while performing equally well at their strengths.
My Brand Statement
I will improve my package by wearing fitting designer suits for interviews. During the interviews, I will sell myself as professional and an excellent team player. I will volunteer to work in the organizations that will offer me the experience I require. I will prepare a detail curriculum vitae and a simple brochures for carrying my certificates. I will also design a business card bearing my name, profession, contacts at the front and at the back I will write my brand statement. My brand statement is “Impossible is nothing.”
Works Cited
David AAKER, Building Strong Brands. New York: Free Press, Publishers, 2005
