Gender equality is significant in every field especially the modern days unlike aerial where on male gender that was vied as the superb gender in everything they do.One find that the female gender are thriving on any given field and to some extent they are even doing grate in some of these field than even their counter parts from the male gender. Similarly the in the construction of cinemas or the in the field of film the female gender is no longer left behind. Research on field of film acting has come to agreed with one of the essay written by Laura Mulvey in 1975 where she described, that in the film women are only taken as the objects and not in any way are they the gaze
How the audience views those peoples that are presented in the film is what we are referring to as the gaze. In this case one finds that most film actors and actress targets the male gender as their audience or the spectators and mainly not the female gender. In those aerial days unlike now this was not only very true but also you found out that most characters especially in the Hollywood films were mainly male. This does not mean that in modern days it already over but there is slight fundamentals change in this field. To astonishing point you find that some spectators even of female gender really dislikes those films whose protagonist is a fellow female, most like watching those acted by male gender especially if they involves a lot of violence or they are about wars. This is due to the believe already created in their minds that these kind of tasks in the real life situation are involved with men or they are the large in numbers let say in an army barrack for example most soldiers are male.
One finds that those acting these films, have already realized that for their films to make high sale they must as much as they can try to make them that of male gaze. This is so because the films that are most sold to male gender are those whose in their acting involves a lot of women and especially the beautiful one attracting the men attention, on the other hand women also want to buy these film not because they involve fellow beautiful women as men think but because they want to be like those women in the film who have become the recipient of the male attention. Therefore, finally the film achieves the actors goal of making high sale out of it, since it is sold to both gender at high rate not because its a fantastic one, but because it has quite literally become the male gaze. In other word indirectly women are the objects used by these actors to make their cinemas and films take a strong share in the market. They are selling the beautiful woman images in the film but actually not their acting.
There are also in other way still in the field of cinema and film acting that stile have male gaze in action in these modern day. When one crosses on the other field of entertainment such as music, similar is happening let say it’s the whole entertainment industry. For movies and songs to be on top women are the one used for it production as the sub-character while you find that the main character is man. Reason is simple, when men watch women; on the other hand women look themselves being watched at. They just want to remain the centre of attention of the male gender in the entertainment industry and not the protagonist of these films. Those women watching these movies as well as the songs, their main aim is not the themes or the lesson in the learn from them but rather their main concern is to be like those women in the videos or want their husband to become more like that model character fighting in that film. With this kind of mentality there is no way male gaze in the cinema industry can be completely fought since even most of the female gender are not even willing to support their fellow women who have tried to get an opportunity in this career
Research has shown that even though there are now films that have female character playing several roles in its plot development, fact remains that their role s still remains significantly dependent and connected to that of their counterpart males and they are not entirely independent in their story. Even where woman can entirely act or perform acertain role in the film, it somehow involves the male character. This may be so because the owner’s of the film are afraid of may be not to disappoint their spectator who would opt to buy that other similar movie whose acting is done by the gender their heart feel contented with.
Nowadays many actresses have with great passion tried to bring in and construct female identity and eliminate the gender differences but those falling them are the spectators of their movies since the skip them in the market opting to take those of male. Laura Mulvey’s concept of male gaze is widely seen on today’s cinema and films where even the female spectators are put aside by those the acting the cinemas. They are not greatly valued as they deserve. In the cinema theatres and the film halls there is a huge recognizable number of female spectators and for this reason, that why the owner of these places as well as the cinemas and films actors and actress is the high time they recognize this gender and give them their rightful place in the society as they are given in other industries. This is the only way that their firms will make much high profit and the career of acting thrive just like any other successful career such as doctorate.
In the modern days that are living in, the female gender has played a major role in the development of any single industry out there. Similarly the entertainment industry is not left behind; they also have embraced the modern technologies and are now among the leading spectators of these films and cinemas that are played out there .To make simpler due to technologies they are even watching them at the comfort of their homes without having to travels to go to the cinema theater or movies hall. Since there are those high digital media interface receiver that have very clear films they have also contributed to attract the female gender in watching them without any eye constrain, hence making them huge funs of acting industries
REFERENCE
DIXON, W. W. (1995). It looks at you: the returned gaze of cinema. Albany, State Univ. of New York Press.
BOGOJEVIĆ, M., SLAPŠAK, S., & RAMŠAK, M. (2009). Cinematic gaze and the construction of gender in Yugoslav film: 1945-1991 = (Filmski pogled in konstrukcija spola v jugoslovanskem filmu v letih 1945. do 1991.) : thesis submitted for the Ph.D. degree in anthropology of gender studies. Ljubljana, [M. Bogojević].
