Industry Analysis Case Study Examples

The industry in this case is one that involves the car or vehicle industry. The structure is mainly based on international diversification and stiff competition. There are several key players, all of whom target the same world market. The company under scrutiny is Hyundai and its highs and lows in the vehicle manufacturing industry. The structure of the industry is one with many market players, sufficient government intervention and regulation. It is also characterized by cross-relations between the competing firms with some firms purchasing large percentages of the competitors’ shares just to increase its market share and general control of the market situation.
Hyundai used the corporate strategy in order to achieve excellent growth across the world. The company owes its existence to the technological collaboration it had with Ford UK. It then established a strong market base in Korea. As the sales grew, the firm diversified in terms of the type of cars it manufactured and eventually became a leading exporter of quality and affordable cars. This was especially instrumental in increasing the firm’s stability even with changes in local demand, as it so happened when it had a decrease in the quantity of cars demanded locally. The firm opened plants in multiple areas across the world such as Russia, Brazil, Turkey and Czech Republic and this helped to establish consumer loyalty and broaden its market immensely.
The firm also carried out multiple changes in as much as the products it sold are concerned. In some plants the firm opted to make luxury vehicles for the local people. Other plants were especially dedicated to the manufacture of huge vehicles and trucks, depending on the market demands. The firm also made sure it catered for both ends of the market. It made normal vehicles were more or less fairly affordable and expensive posh cars for the well members of society who have a need of having exquisite things.
The automobile industry has been in existence over the past 300 years. It has also been marked by significant changes and improvements which have come about due to technological innovations. These innovations have been progressive with successive innovations built on preceding and weaker ones. The first automobile was built and functioned in 1769 and this consisted of a rather simple model. Discoveries in mechanical and electrical technologies were congruent to the development of the automobile industry. Electric powered vehicles functioning from electric motors led to this type of technology taking precedence over the use of internal combustion engines.
As far as cost is concerned, the automobiles that were initially built were extremely expensive. Therefore, the vehicles were not common only the extremely wealthy folk could afford such a luxury. However, currently the production process has been eased and it is now cheap to produce automobiles. Consequently, there has been a significant increase in the number of people owning personal vehicles. The quality and range of vehicles available for selection has also increased dramatically. More and more designs continue to be released and the high level of competition in the market has also been another factor that has contributed to the growth of the automobile industry. Nowadays, more people are interested in matters relating to automobiles. More firms have taken up the automobile industry as compared to the few that were existent at the time of discovery of automobiles.