The chasm model is a representation of a gulf that exists between two marketplaces. The first marketplace is the one controlled by insiders and adopters who speculate on the gains that come with the emergence of a new market. The second one is a mainstream market in which financial profits are delivered. In accordance with the chasm model, there is high likelihood of making sales in the first market as compared to second one.
Essentially, there are various strengths of the chasms model. First, it focuses on critical needs of the business as an efficient way of entering the mainstream market. The chasm model details the changes that should be implemented by the company’s staff to make the start-up stage success. In addition, it provides organizations with tools to sell their products in the mainstream market. The chasm model provides organizations with a strategy on how to use price to drive transformation in the market.
However, the main weakness of the chasm model is found in the fact that the market is not analyzed in the same way he classifies the various segments. In this regard, he seemingly suggests that buyers have a definite personality (Moore, 88). This assertion is not true because buyers tend to behave randomly especially when selecting products.
Importance of Company Unity when Crossing the Chasm
In order to illustrate that crossing the chasm requires evident unity among the company members, the author discusses the importance of cohesiveness and teamwork. In this regard, he indicates that crossing the chasm does not work when the business success is tied to a single person regardless of his or her intelligence (Moore 13). Instead, it is tied on the ability of all members to team up and use combined effort when accomplishing their roles. This teamwork is necessary when communicating with the market pragmatists. In addition to unity, the adoption of technology and the nature of the marketing model used determine the success of a company in crossing the chasm.
Work cited
Moore, Geoffrey. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. New York: HarperBusiness, 2014. Print.
