Inspiring Case Study About 3D Printing Industry Emergence

Hewlett Packard has announced the new strategy until 2018 connected with the emergence of the 3D printing technologies for commercial use. This will be a break-through innovation shaking the industry propelling it into the commercial success. Considering the fact that the company’s main strategy is to firmly position itself in the industry benefiting from the use of technological advancements or innovations, then the emergence of the 3D printing on the market may put the company on the TOP list in terms of revenues and sales. HP as well as other companies aiming to employ the 3D printing technologies are seeking opportunities, which can be offered to multiple users or if the company specializes in a certain product, be supplied to the narrower circle of experts. Therefore, the emergence of 3D printing technologies will immediately change the industry structure by attracting managers, leaders, entrepreneurs and stakeholders to overtake the new experience and adopt business to new strategical goals. Considering the innovative nature of 3D printing, this industry has only started to emerge provoking companies like HP look for market niches, adopt the value chains and integrate vertically. It means that the weaker companies overlooking the innovation opportunity may disappear. The primary target of the newly emerging 3D printing industry is to outline the framework strategic directions of the industry’s evolvement in terms of knowledge accumulation and patent acquisition. HP and other market players will have to respond to the industry’s conditions by maintaining their position with the help of resources, finance, and expertise. Thus, the 3D disruptive technology will promote the new industry structure emergence containing new logic, speed, business models, cost landscape, goods/services provision, etc.