Question 1 – Cell Phone Gaming Market
Nowadays, the market of mobile games is one of the promising. In accordance with the findings provided by game researcher SuperData, approximately 10% of all players are regular payers, i.e. they use paid features to get playing advantage over their competitors. Making a career in this industry is an interesting opportunity, because the world of mobile games is at its ascendancy todays, growing at 100-150% per year. Therefore, it is reasonable to anticipate a steady number of employment openings and steady salary increases in this industry.
Question 2 – Game Tests
Viability of a particular game idea is tested during open demo competitions, where game designers and developers present their ideas in a conceptual manner. If the public, which usually comprises dedicated gamers, likes the concept that means that the idea is worth being developed. Although this approach to game testing is less costly than OBT (open beta testing), the results may not be as accurate, as when a complete game prototype is offered to the public.
Question 3 – Monetization Model in Mobile Gaming Industry
Although the majority of games available in Apple Store, Google Play and other, less popular markets of mobile applications, use free-to-play model, the developers generate high revenues. To illustrate, Supercell, declared 2.11 EUR in revenues in 2015. Only 10% of all players use paid features of the games (Brustein 2014). According to analysts, the biggest motive, which urge the players to spend more is the desire to retaliate actions of their game rivals.
Question 4 – The Importance of Being Flexible
Flexibility and adaptability to the dynamic changes of customers is a key requirement of business success in mobile game development. The desires and preferences of users greatly vary because of recent movie releases, while the growth of technology makes it possible to add new features to the games like 3D reality, slow-motion picturing and other. Technological perfection of a product is a key aspect of game marketing.
Works Cited
Brustein, Joshua. Finland's New Tech Power: Game Maker Supercell. 2014. Web.
