It is undisputable that there is a glaring disparity between non-commercial and commercial radio. It is important that every element of radio focuses on certain facts that underlie the dynamics of media. Non-commercial radios are operated on the non-profit basis thus does not run any form of advertisement. Moreover, “community media has often suffered recognition in several countries but have eventually been able to attract sources of funding” (Evens et al. 113). It is critical to the understanding of radios to note that the level of engagement on the two differs and for the upcoming talent, non-commercial radio makes it better. Monetary interests create the difference between the two types of radio. The experience of working for a commercial station is often the package for payment. It is essential to understand that non-commercial stations are often operated on voluntary services and as an avenue to expose a student to the potential corporate environment.
How the broadcast facility could strengthen its products
It is important for every station to have strong products that attract a large number of listeners. The station needs to start programs aimed at promoting the new artists to help support their course and talent. Many people in the society yearn to see the young talents go through the ranks and succeed in the industry (Baker 114). As a result, there is the need to promote them as that will help listeners consider the station for various commercial services.
Create youthful programs like youth debates on drugs
Such programs will help the station attract many youths. Youths form the largest part of the population in the world. Moreover, they face all sorts of challenges. In the current society, youths are faced with the dragon of drugs. Consequently, they are entangled in some battle. “Creating youth debate programs will attract the youthful population thus make many attracted to the stations” (Baker 119). Stations are centered on listeners and anything that can add value regarding listeners will be useful to the company.
Engage fans in online debates
Fans feel appreciated when they are engaged digitally and interactively over social platforms to help deliberate on critical issues affecting the community.
In the view of the experience, my main goal of becoming a competent presenter has not changed. It is the dream of every student to work in a competent environment that offers the best challenge.
According to what we learned in academics, the job market is so competitive thus only the responsible and competent can survive. The experience created the need to be competitive in all aspects.
The experience working for the company is good. It has a competitive environment that can help advance their career in journalism and communication. The growing business rivalry and competitiveness of emerging brands make it necessary to be at the peak always. The job is well fitting for the every level headed individual with credentials. It requires discipline since there are numerous challenges faced. The staffs are friendly and highly professional. It is a place I would recommend to other students due to its exposure to the corporate experience as well as the professionalism of the workmates.
Work Cited
Baker, Andrea. "Reviewing net-only college radio: a case study of Brooklyn College Radio." Journal of Radio & Audio Media 17.1 (2010): 109-125.
Evens, Tom, and Steve Paulussen. "Local radio in Europe: Policy options for a sustainable sector." Media, Culture & Society 34.1 (2012): 112-121.
