Ford Motor Company is an American automobile company that produces cars, trucks, various agricultural machinery. The headquarters is located in Dearborn (Michigan, USA).
It is not so important, what are the characteristics of the good. Much more important is what are customers’ needs and how effectively they can be satisfied. Ford produces sport cars, economy cars, vans, minivans, pickups, luxury cars, trucks, station wagons, hybrids and automotive components.
Place
Factories and offices of the American brand with head-office in Dearborn (United States, Michigan) are deployed worldwide. The forecast shows that even in Africa and the Middle East sales will grow to 5.5 million vehicles (about 40%) by 2020 (Hale).
All questions related to the sale of the Ford cars, their maintenance and repair, can be solved by contacting the showrooms of official dealers. The decision to buy a Ford vehicle in the showroom has several advantages. From the official Ford dealers, the client can not just buy a new car, but also pass the quality maintenance services, to issue the favorable credit, get a consultation, carry out any repairs or try the future car during the test drive.
Price
Since the «Ford Motor Company» is at the stage of maturity, the prices are set in line with the prices of competitors. The product is of high quality the prices are average in the segment.
Modern automotive market is replete with a huge range of passenger vehicles, which differ in appearance, interior design and technical features. Not the last place is taken by price category. In comparison with competitors prices can be even higher in some segments, however client still can pay even more if there are good conditions (Rosevear)
Promotion
It can be considered erroneous to promote vehicle, which saves petrol much better than any other car on the market with cheap fuel. Nevertheless, Ford plans to increase investments in an electrified vehicle (Mich). Ford uses conventional tactics to promote products. Launching the usual advertising campaigns in the network is intended not so much to sell more cars, but to increase the loyalty of employees, dealers and stimulate sales (Bold Moves).
Television advertising remains relevant. Ford Motor Company diversifies the budget in favor of the so-called operational media - outdoor advertising, the Internet, and from the press, instead of car magazines, company increasingly prefer sales-editions.
Modern hidden advertising in film is so diverse that allows to say in the movies are promoted almost all kinds of goods and Ford is no exception. For example, hidden advertising Ford Explorer in "Jurassic Park" significantly increased sales of this car. “Charlie's Angels” shows Ford Mustang Cobra. Ford Mustang is present in the Need for Speed, Fast and Furious, Wrong Turn, I Am Legend.
Works Cited
Mich, Dearborn. "Ford Investing $4.5 Billion In Electrified Vehicle Solutions, Reimagining How To Create Future Vehicle User Experiences | Ford Media Center". Media.ford.com. N.p., 2015. Web. 30 Mar. 2016.
Hale, Trevor. "Ford Plants Flag In Middle East & Africa With Live Action Event; New Mustang Unveiled On World’S Tallest Building, Burj Khalifa | Business Wire". Businesswire.com. N.p., 2014. Web. 30 Mar. 2016.
Elliott, Hannah. "Ten Cars That Changed The World". Forbes.com. N.p., 2009. Web. 30 Mar. 2016.
Rosevear, John. "Ford: Buyers Are Paying More For Our Vehicles -- The Motley Fool". The Motley Fool. N.p., 2016. Web. 1 Apr. 2016.
