Situational analysis
When enacting and developing strategic marketing the following strategic perspectives forms the baselines for marketing management under which the company will be strategize.
- Empathizing on the long term implications
- The firms input which are basically corporate culture, corporate publics and corporate resources
- Premising on the varying roles for different products or markets offered by the firm
- Organizational level
- Relationship to finance
The following factors should also be considered by the company in strategic marketing programs. They are cornerstones of a successful business marketing programs upon full consideration.
- The company position in the market. This in relation to the firm which is entering the market for the first time it should consider the position that it is more likely to possess. This is essential towards developing the company.
- The company mission, policies resources and objectives. These factors should form the baselines for the company marketing strategies.
- The competitors marketing strategies, this review on the competitors’ strategies facilitates the enactment of the firms’ strategies. By reviewing competitors’ strategies, the firm can be able to adjust or improve their strategies.
- Anticipated life cycle stage of the product
- The universal economic conditions under which the firm is going to operate under
These factors provide a clear insight on the expectations and the considerations of enacting marketing programs in relation to developing the company marketing strategies. The ability to develop effective and competitive marketing strategies is one of the most significant essentials determining the success of the company. Implementation, evaluation and control are normally based on the success on developing the programs. The firm should incorporate other stakeholders when developing these programs as failure to involve them can cause minimal performance in some sections of the firm. The company approach to address the transport problems and implementing the stated marketing strategies offers a profitable venture while streamlining the food delivery model.
References
Shanka, T & Taylor, R 2005, ‘Assessment of university campus café service: the students' perceptions’, Asia Pacific Journal of Tourism Research, vol. 10, no.3 pp. 329-340.
