Question 1
Journalism refers to the profession or career of creating, assessing, presenting, and gathering information and news to the public. However, this traditional definition of journalism is currently being transformed by social media. Previously, journalists could pick information regarding what they thought the public would be interested to hear or read. Social media, on the other hand, is providing a user-oriented or customized form of journalism where the public chooses what they can relate. With the changes, journalists have to ensure that they give citizens important and truthful information to sustain professionalism (Lipschultz, 55).
Question 2
The key to remaining relevant amongst young individuals is using social media and personalization techniques. The millennials are hooked to the Internet and enjoy stories that satisfy their personal perceptions, beliefs, and preferences. Journalism should thus move towards social media and the Internet and utilize it to transmit news to the young generation. Video play provides graphics or images that attract the new audience. No matter how serious the news is, incorporating video play captures the interests of listeners and readers. Other ways that journalists can use to influence business economics include media advertisements, airing public campaigns, and entertainment content (Lipschultz 56).
Question 3
The term objectivity is used together with journalism to ensure that the professionals develop accurate and consistent ways of testing data. Objectivity makes sure that the information is transparent and free from cultural, political, and personal biases. Journalists should provide a neutral and impartial voice to allow the audience to interpret and react to news how they see best instead of influencing their opinions. Other strategies that journalists can adopt to ensure trustworthiness include giving a voice to the hopeless or voiceless, minimizing harm to the vulnerable populations, providing forums for public criticism and debate, preventing conflicts of interests, holding the powerful accountable for their actions, amongst others (Lipschultz 60).
Work Cited
Lipschultz, Jeremy. Social Media Communication: Concepts, Practices, Data, Law and Ethics. New York: Routledge, 2015. Print.
