Launch Of The Ford Fiesta Diesel Case Studies Examples

Ford Motor Company was founded in the year 1903 by Henry Ford. The Company became the first mass producer of automobiles after inventing the assembly line in 1013.Ford Motor Company launched Fiesta diesel in November 2008 which became the most fuel-efficient cars worldwide. In as much as Fiesta was doing well in performance, Ford had no intentions of introducing the model to other parts of the world where the car was not known. Their reasoning was; some consumers in different states such as America complained that the diesel is smelly, noisy and smoky hence not convenience for use. According to the senior editor, the main reason for not introducing the fuel is because Ford did not want to go into competition with the Japanese, who were producing diesel too.
The automakers face oil crisis, and Ford Company was no exception. In 1973, there was an oil crisis which leads to government price control, doubling of oil prices and gasoline shortage but the Ford refused the government regulations. There was another oil crisis which caught Ford unaware and this time it was their Japanese competitors who were selling their product at a lower price hence making them gain market quickly. The Ford Company was unable to compete and therefore had a significant loss on their product. In 1989, Ford announced their development which was to work on cheap displacement machines and very efficient automatic broadcast to achieve greater fuel economy levels in the coming years.
In the year 2002, Ford was on debt rating to BBB due to slowing economy and the stiff competition of imports from their competitors. The company made some promises that the company will be receiving $ 7 billion yearly in profit operation come 2005.Some people were viewing Ford's problems to be because of a weaker car market. In that same year, Toyota success became visible where it became number 3 automaker in the United States. Its success was due to the fuel efficiency and quality and with time, it had gained much profit which was able to develop new models. On the other hand, Ford had gone down in performance and could not compete with Toyota Model.
Ford launched the Fiesta Diesel in 2009, a model which led the industry in fuel efficiency. The Fiesta trumped Toyota Prius. Ford later decided to limit the production; of Fiesta Diesel to Europe because of its venerable resistance to diesel in the states and it was well positioned in the market. The company also agreed to introduce a different hybrid version of its mid-sized Sedan for U. S market. Ford also added gasoline in the market which received immediate favors from the car reviewers. In as much as Ford had favorable auto reviewers, Toyota Camry, and the Honda Accord outsold in the states by the ratio of 3:1.As a result, Ford Company still got some loss while their opponents had additional profits.