Management
The price is the main driving force in the marketing of any product. To attract the Chinese visitors, it is very important for the host country to reduce the accommodation prices for the visitors. The host country must provide the home alike environment to the Chinese visitors because they are from a different culture and have different living style. Therefore, the hotels or the local governments must arrange the cheaper accommodations for the Chinese visitors. Moreover, to provide the Chinese food in the hotel is not a problem for the hotels. Chinese visitors eat every type of food, but it is very important that the food quality is good and the prices are low.
The purpose of Chinese visitors is to purchase luxury items and gambling. Therefore, in the marketing of the touring package, the information about the relevant shopping malls and casinos must be placed accordingly. To make host country more attractive to the Chinese visitors, the host country’s government must reduce the living expenses of that specific city. Moreover, by reducing the visa hurdles and time, the numbers of Chinese visitors will improve.
Like other European countries, Copenhagen in Denmark can attract the Chinese visitors who are interested in the historical structures and beautiful landscapes. The visitors can value their trip in relation to the rich history and the environmental beauty of the Denmark. The culture of Mexico is different and rare. Their music, pubs and the ancient culture are entirely different from other countries. By promoting the culture and ancient history, Mexico can increase the number of visitors in Cozumel. The Dallas and Texas are the cheaper states of America in terms of living expenses. To increase the number of visitors, the government of these states can market their traditions and attractive places at the cheaper prices to increase their number of visitors.
