NCL Management
The productivity of the NCL is measurable through the profit turnouts. This is because it is after competing with the other ship transportation networks in the global markets. As a manufacturing and distribution industry, the cruise ships aims at becoming productive as the standards of travelling become competitive through various means. Therefore, to meet its profitability, the NCL productivity is measurable. This aspect is more important because the companies are competing on more and efficient modes of transport where the goods and labour exportation by the consumers are performed under the same levels of capital and the labour. Greater productivity will, therefore, leads to the high competition, which should focus on measuring the impacts of transportation on productivity for the company to get a clear picture of the benefits of the most efficient economy. Investments in the freight transportation system help to improve productivity by allowing for improvements in logistics. There should be a proper logistics when measuring the productivity such that the supply chain should be managed. This management includes the goods flow, information and goods moving from one destination to the other.
The service packages offered by the NCL are quite excellent. These packages involve the booming entertainment, luxurious dining options, and enjoyable exploration to various destinations which are most exciting. Additionally, the passengers are offered freedom of unpacking their goods in the ships irrespective of how many days one is travelling in the sea. The cruise ship ensures its passengers are going through fantastic sea resorts assorted with the restaurants and lounges which the comfortable ships access. The atmosphere too is having a soothing taste to the customers, thus lively and active for the customers. There is furthermore free code of dressing to all which can offer an exceptional ship tradition-bound to black-tie cocktail evenings situated at the captain's table. The meals provided are in the customer’s holiday price which is paid with the drinks bills. Inside the cabin, there is a special restaurant with a reserved table for meal service. Educational programs have been set aside to assist the people on board in discovering the places they are not conversant with. This is why it is the learning experience to its passengers as well (Dowling 112).
The factors that affect the supply chain of NCL include the increased demands from the customers, which require better performance on cost. In this regards, the supply chain managers are put under pressure so as to continuously improve their performance. To ensure that they tackle this, the NCL should always be active and ensure that the resources available are utilized very well. Additionally, the globalization has posed some challenges to the supply chain since the geographical dispersion will be witnessed. To tackle this as well, the NCL should adopt to the modern technology which will enable them to tackle the current emerging issues (Lau 44).
The Virgins competitive advantages entail the differentiation strategy which entails the making of their services to be unique and thus marketable. This implies that they make their products be unique and different from what their rivals offer. The company in following these priorities will be able to entice their customers, which mean that they develop a competitive advantage by attracting new customers as well as retaining the current customers. This can be attributed to the unique services being provided.
The first offenders with regards to the virgin competitive priorities will result in more attraction of the customers as well as attracting some new. What should be included in the service package involve the free gifts to the one-time customers as well as rewards to the loyal customers who have proved to be with the company all along. The things will include the free vouchers as well as tickets to some of their destinations they have been longing for (Johnson 87).
Regarding capacity building the industry have had unprecedented growth for decades now. In the 1980's around 40 cruise ships were built, but in the successive years of 1990's the industry managed to build 40 vessels. There was an increase between 2000- 2005 by 40%. This is a proof that this multimillion speculation has moved to a degree of making new, more, imaginative and greater vessels equipped for conveying more than 3000 travelers on board. They also offer lower fares and shorter cruises, which are economically friendly to travelers. Though competitiveness is a challenge, these capacity developments have moved the cruise industry to the next level of reaping profits out of these services and also increasing its popularity in the world (Cudahy 134).
The cruise ship company has introduced diverse practices which aim at the improving the operational concepts. They have put in place different practices such as the passengers spending their money while on board. They burn spend money in additional levy and option restaurants and the accessible bars, satellite phone administrations, web surfing, and income creating schemes just in the traveler lodges Also, the multimedia televisions and the minibars have been installed to entertain the customers in this case. Besides, the games such as the Bingo and Casino gambling are operational concepts laid in by the cruise industry.
Works Cited
Cudahy, Dowlin and Brian J. The Cruise Ship Phenomenon in North America. Centreville, MD: Cornell Maritime Press, 2001.
Cudahy, Ross K. Cruise Ship Tourism. Wallingford: CABI, xxii, 2006.
Johnson, Gerry, Scholes Kevan and Richard Whittington. Exploring Corporate Strategy. 8th . Prentice Hall: Financial Times, 2007.
Lau, Jason S. K. Information Sharing In Supply Chains: Improving The Performance Of Collaboration. Berlin : Schmidt (Erich), 2007.
