Problem Definition
Over the past few months, it is noticed that at XYZ restaurant the number of customer visits has reduced and it has resulted in a decrease in sales revenues. Customers are the only source of income that a restaurant can have. The restaurant used to experience surplus profits, but now it hardly can meet up its costs. Reduced customer visits are a serious problem that needs to be recovered as soon as possible. The proposal aims to maximize the customer visits. The purpose is not only to retain the existing ones but also to attract the new ones.
The project proposal is based on improvement. It is understood that the service quality is not up to the mark. Therefore, the restaurant needs to bring changes and improvements to regain its customer loyalty and market share. The improvements in the proposal will help the restaurant achieve its goal. However, it will take time, but the restaurant will be able to regain its financial stability.
Goal Definition
Objective Definition
Phase Definition
Choosing and implementing the appropriate marketing and management strategies from various time intervals to achieve the goals and objectives of the proposal will deliver the project.
Major goal: To regain the restaurant market share
Goal 1: Increase the number of customer visits per day
Objective: 700 or more customer visits per day
Offering discounts on meals.
Reducing the prices of menu items
Goal 2: Financial stability and growth
Objective: Controlling the costs
Employ labors at a low wage
Buy ingredients and other restaurant items in bulk to reduce the costs.
Goal 3: Increase the number of satisfied consumers per day
Objective: 600 or more satisfied customers per day
Offering quality services to customers.
Reducing the waiting time for customers.
Improving and offering the best taste in town.
Works Cited
Hill, Nigel, et, al. Customer Satisfaction: The Customer Experience Through the Customer's Eyes. London : The Leadership Factor, 2007.
