A company’s culture according to Melisa Agnes is tangible in that outsiders, and customers can sense a real difference between one company’s employee and those of another organization. For instance, one company may have a culture that is characterized by innovation, excitement and collaboration, motivating employees to disregard the regular work hours and do anything necessary to get a job done regardless of the time of day.
Conversely, another company may have a conservative culture with the clock –watching employees, doing only what is required and only if it is written in their job description. According to Agnes, “your corporate culture will be a strength or weakness.” Every company encounters problems and challenges, and it seems like companies have more than their fair share of them. But the corporate culture of a company is a good predictor of their ability to overcome a crisis.
Online Social media networking systems structure in Twitter around an extensive variety of terms. Individuals discuss the news of the day, celebrities, organizations, innovation, stimulation, and that's only the tip of the iceberg. As every person uses Twitter, they shape systems as they take after, answer and specify each other. These associations are unmistakable in the content of every tweet or by asking for arrangements of the clients that take after the creator of every tweet from Twitter.
However, this fact is what makes tweeter convenient since the information is presented as simple as possible. Application of tweeter for public relation includes publicizing that is through news, videos, and blog posts. Live to tweet from an event using hush tags provided by the event organizers whom in this case are the business management, is also another tweeter application to public relations. Re-tweeting of other people tweets about their companies as well as pitching journalist constitute other public relations use of Twitter
@EdelmanCHI
Edelman is a large group that is used to pass information to the significant number of followers they have affiliated with them (Edelman.com). Edelman is global communications marketing firm, which forms partnerships with existing and emerging organizations and businesses.
“Can’t make tonight’s event? We’ll be live tweeting and stream” The company ensures that the people are up to date on events that they host or businesses they endorse have.
Yahoo Sports Blog
A blog refers to an open site or discussion consisting of posts displayed in a reverse chronological order on the World Wide Web. With an increasing number of businesses and organizations, comes a tight competition for existing media coverage. This contest makes it hard for companies to gain needed publicity. Resultantly many companies cannot find a way to get media coverage for a good business story. However, blogs are emerging to be one of the easiest and most convenient ways to publicize a business. This fact is mainly because many people can access the internet.
Sports blogs talk about the sporting events that are coming up as well as the athletes and things happening to them. January 12th they talked about Amanda Kessel, who had gotten an injury that threatened her career in hockey but seems to be coming back to the sports feeling much better (Neale, 2016). January 21 the discussion was on Kyle Lowry, who the coach selected to be a starter for the NBA star game. The blog also continues to update the readers on the different events that happen in sporting fields. The controversies are also put up for the people to read. For example, the hiring of coaches for the National Hockey teach which was questionable was published on January 30th. The blog also informs the readers of the Hall of Fame finalists Shaquille and Allen Iverson. This shows how diverse the blog is regarding information. Another aspect that is not left out is the opinion of the fans.
With Super Bowl set to start on February 2nd, the blog was there to inform the fans of the happenings Apart from the players their family is part of their lives and. Therefore, things that happen to them are significant as well. On February 10th, Monty lost his wife, and the whole NBA family was there to console him. February 16 the fans had complaints about the angles that ESPN set the cameras during the Michigan-Ohio State match. February 22nd the blog informs of the condition Tiger Woods worsened after the surgery. Those fans interested in golf then got to get information on one of the famous players.
Apart from the sporting action, the blog informed of the demise of Jace Malek, who played for Idaho on 29th February. The fans of the player get to know what happened to the player off the pitch. The month of March commenced on a motorsport note. With Formula one season set to start March 10th. The fans were informed on how the races would take place as for their ease of following. Petrova has also been quoted to have said that despite testing positive for medium she will compete in the coming Olympic games in March 3rd.
ESPN.go.com
This is one of the most important blog sites in the sporting arena. It gives updates on different sporting events that are set to happen as well as talk about the athletes. The site goes to the extent of putting up the videos of the matches that they air. The events that happen are then put up for whoever would like to watch them at a later time. Some of the analysis and commentator opinions are also put on the site for people to keep the discussion ongoing. Apart from the fans the coaches and technical teams of the sports can use the sites to gather the views of the citizens.
The diversity of the matches is also availed for example, February 4th they discussed the cricket match between Trinidad and Tobago and Jamaica, where E Lewis was the man of the game. 16th February there was a meeting of the owners of the NHL who had discussions about the league and the blog was keen to give the feedback to the readers. In the updated meeting on February 20th, they discussed the expansion of Las Vegas. This may not be about the matches directly, but it affects how the games are played.
The February 23rd game between Michigan State and Ohio State give the comparison that most of the blogs talk about the same events only in different perspectives. As discussed above in the Yahoo Sports blog the same match was featured by ESPN. But, unlike Yahoo Sport, they go on to feature he match by Michigan State and Wisconsin on February 28th. In football apart from the matches the blog discusses players as well, for example, March 2nd, the issues about Lukaku moving to Manchester was also put up for readers to get the information. In transfer talks recently, Yaya Toure’s agent expressed that Bayern Munich is interested in his client on March 11th (Smith, 2016).
Conclusion
Twitter as social media has various applications that enable it to be used as a public relations tool. It is quick, convenient and if used well could provide an opportunity for a business to expand. It provides immediate feedback for the company that intends to use it for the market survey and relation with the clients. Unlike blogs which people would find harder to give feedback, Twitter is more attractive and trendy. Therefore, businesses, both small and large, should open blogging site and connect to their external stakeholder through Twitter and other social media to enhance efficiency in public relation. The world currently has become more tech survey and, therefore, spend a lot of time on online information sites and any company has to take advantage of that.
Work Cited
Edelman Barometre. Twitter handle. Web 30 March 2016. (https://twitter.com/EdelmanPR?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr %5Eaut hor)
Neale, J. Women’s Hockey Top6: Amanda Kessel Skating; Thunder Struck; Big, Bad Whale. Yahoo Sport. 12 January, 2016. Web. 30 March 2016. (http://sports.yahoo.com/blogs/nhl-puck- daddy/women-s-hockey-top-6--amanda- kessel-skating--thunder-struck--big--bad-whale- 233719322.html;_ylt=AwrC0CPqbvtWegIAfCBNbK5_;_ylu=X3oDMTByMDgyYjJiBG NvbG8 DYmYxBHBvcwMyBHZ0aWQDBHNlYwNzYw--).
Smith, J. Manchester City’s Yaya Toure to Begin Talks with European Clubs-Agent” ESPN, COM. 11th March 2016. Web. 30 March 2016. (http://www.espnfc.us/transfers/news).
