In the research on Apple’s Find my Phone application, the brands need to construct an emotional engagement with its customers so that they feel genuinely connected to it and what it has to offer as they consider the viability of the application in the business sense (Kusume & Gridley, 2013). For this reason, it is important to focus on the use of distinctive research design approaches that will allow the use of the research resources efficiently and the analysis of the interactive effects of the different variables such as the version of the application for the operating system, user configuration, real geological connection, and user confidence. In this case, the research seeks to examine relationships within the study besides gathering information about customer preferences or attitudes.
The approach to conducting the research incorporates quantitative, qualitative, and mixed methods which allow the anticipation of the type of data that would be necessary to respond to the research question (Williams, 2007). To use the power of each design means using a measure that is more sensitive to small differences that relate to the perceptions of the participants in relation to the viability or need for the application and big differences that cannot be overlooked in the interpretative model. In addition, the application of different designs would incorporate more participants which are significant in the qualitative and interpretive models. The involvement of more participants would enhance the power of the research because fundamental differences in terms of viewpoints can be highlighted. It is also important to use material hypotheses and deeper descriptions in the qualitative model to enhance greater understanding of the problem.
The use of different design models helps to define the methods and techniques most suitable for collecting and analyzing data in relation to the qualitative and interpretive as well as the naturalistic research paradigm (Williams, 2007). In using a single research design, it would be difficult to get hold of the variations in the business disciplinary base from which one design might draw. Relying on a single research design limits the insights that may be important in relation to the phenomenon, limits the knowledge body as well as the questions of interest (Caruth, 2013). Given finite nature of a single model, the more inefficiently a particular problem is handled, the less viable will be the resources available to deal with other problems.
References
Caruth, G. D. (2013). Demystifying Mixed Methods Research Design: A Review of the Literature. Mevlana International Journal of Education, 3(2), 112-122.
Kusume, Y., & Gridley, N. (2013). Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience. New York, NY: Palgrave Macmillan.
Williams, C. (2007). Research Methods. Journal of Business & Economics Research, 5(3), 65-72.
