Learning Journal 2 Essay Template For Faster Writing

For business organizations to remain competitive, they must be capable of conveying their strategies to its employees, shareholders as well as the customers. Communication is the backbone of any organization as it helps in the management of both internal and external aspects of the organization. It is in this regard that this essay seeks to look into the communication between my company and its customers. It will specifically discuss the communication culture and give a personal learning experience while at the company.
I did my internship program at the Global Student Company in Zealand. While working in this company, the culture that caught my attention was the communication culture used. Unlike many companies that I had visited, it had a more extensive communication system with its customers. They understood that customers are essential to the success of their operation and thus placed more precedence to their needs. To maximize and get the customer’s perceptions about their operations, they used numerous communications platforms to reach as many customers as they could. They used social network platforms such as Facebook, Twitter, LinkedIn and email. They also communicated to clients through the phone. Another experience that caught my attention was their advertisement system. They embraced numerous advertisement systems and strategies to attract and retain its loyal customers. They used media advertisement, used billboards, use of celebrities. They also allowed international students to study English in Zealand; this is an advertisement strategy for the students marketed the company through word of mouth.
The learning experience was overwhelming. Besides learning English, I got to learn about different advertisements and communication strategies that can be used by organizations to reap the best results. Moreover, this new skill; communication and advertisement skills are essential in the business world. Thus, I will add these new professional skills gained in my Curriculum Vitae. They will go a long way in developing my skills and profession.