Questions and Responses
The features that are elements of the company’s social networking strategy for this product.
How a new user could learn how to build and program complex robots using social networking elements provided by the company.
Lego Company through its website offers guidelines on how to build and program different robots. Therefore, for a new user, all that he or she needs to do is to visit the company’s website and then click on the tab of Build a Robot. When a new user clicks on this tab, he or she will be able to find the different categories of robots such as Fan Robots and featured gallery robots. Hence, the next step for a new user is to select a specific robot under the preferred robot category and from there he or she will be able to download complete instructions about building and programming the particular robot.
The specific ways in which Mindstorms community members create value for Lego.
The Mindstorms community members can create value for Lego through different ways. One of the ways they can create value for Lego is through offering new ideas for improving the already existing robots. This can be possible if they test the already existing robots then offer suggestions on how to improve them. Also, they can offer new ideas that can be used for making new robots. Even though there are different categories of Mindstorms robots, the Mindstorms community can still offer new ideas for coming up with a new category of the Mindstorms robots. This might lead to even better Mindstorms robots that can improve the quality of life of people. Besides offering new ideas, the Mindstorms community members can also create value for Lego by giving their opinions on the software elements of the robotics system. Additionally, they can also give their views on the hardware elements of the robotics system. Furthermore, the Mindstorms community members can also create value for Lego through helping the Lego in promoting its robots. For instance, the Mindstorms community members can share the Lego Mindstorms products through their social media websites such as Facebook and Twitter. This will allow many other people to learn more about these products and thus give their opinions regarding them.
