(Dali Web)
(Lipton Web)
Modern advertisements often take over the ideas from the higher art and fulfill it in order to advertise their product. The very famous tea company Lipton had borrowed Salvador Dali’s idea of melting clock. While looking at these pictures it is hard not to mention how much they are alike.
The visual effect both of Lipton advertisement and Salvador Dali’s artwork “The Persistence of Memory” use the similar effect of melting. On the Lipton advertisement we can see a popular teabag lying on the cliff and melting. It is hard not to notice the similarity between this particular tea advertisement and the work of art by the famous artist. Salvador Dali uses the same visual effect. He has clocks that are melting. We can see a deeper meaning in his work of art. It may be a metaphor of time. He is trying to say that time is melting and people are not noticing it. However, it is hard to see a similar analogy with a teabag. Because people do not melt teabags, they just put them in the water and they do not melt. Therefore, it is hard to see how this try to copy Dali was useful for their campaign. Salvador Dali can be considered as much of the genius as Leonardo Da Vinci. His works still amaze people and we are trying to read behind them. The colors that both pictures use are different. Lipton uses brighter colors. The situation of the object is not the same, because it is central in Lipton and Dali has many clocks on his picture.
In conclusion, it is necessary to state that Lipton company and Salvador Dali has the same visual effect in the shown above pictures. However, it is hard to copy the talent of such a famous artist as Salvador Dali. Therefore, it is hard to see the reason for copying his idea in this tea advertisement.
Works Cited
Dali, Salvador. The Persistence of Memory. 1931. Web. 19 June 2016.
Lipton. Digital image. Designer-daily. N.p., 6 Oct. 2011. Web. 19 June 2016.
