Madonna has been one of the most widely celebrated entertainers of the 1980s.Her success as a pop-star, actress and an entrepreneur has made her a great women in history. She was crowned as the “Greatest Woman in Music” in 2012. (Prezi Dec 2012).Her struggle to survive in her early years of childhood made her independent and ambitious. She was committed and hardworking. Her determination and her brilliance in understanding situations made her way to the top and remain successful for a long period of time. Her leadership and marketing capabilities of self-promotion sustained her success. The changes she created in her image and music had continuous renewal and reinvention which brought about different music styles. Her confidence in challenging conventions of modesty has attracted media publicity which she considered advantageous for her exposure. She was skillful in using media to express herself as well as to do business. She draws her fans with her energetic and expressive performance and also with her ability to change according to situations.
Madonna has had a successful career and her strategy was to continuously invent and renew music for the public since 1986.Her creativity made her evolve and become a forerunner of new ideas in music. She was aware of her capabilities and set a simple long term goal which was consistent. She had multiple activities which included recorded music, concerts, movies, books, and diversified related businesses. Her media ventures gave her an advantage over her competitors as she was able to exploit her artistic creations. Her popularity as a superstar gave her success in all her endeavor be it music, acting, or as a manager and producer. She identified the new trends in music and incorporated it in her creations. The controversies regarding sex were used for maintaining the interest of the media as well as the public. She made use of talents and capabilities of others to enhance the work she created .She maintained good control over her creativity .she developed her business alliances through key interpersonal relationships .Her ability to understand the competitive environment and her long term simple goals which she implemented effectively gave her the success over her competitors. Her commitment and persistence made her achieve what she planned.
Strategy of a company is the integration of all its activities to achieve the goal by following a set general direction in the organization. The strategy of a company should be appropriate to capture the opportunities in a changing and unpredicted environment .It is the plans of a business to meet goals, for continuous growth and for a sustainable position in the industry. Setting a realistic goal after analysis of available resources with focus on the strengths of the business can help in the success of the firm. A business strategy is required to retain customers, for resource allocation and business expansion. It should take into consideration the obstacles and threats and plan appropriately to deal with them. A flexible adaptive strategy is needed which can respond quickly to the changes in the competitive market. Continuous well calculated and innovative implementation of appropriate plans as in the case of Madonna can bring sustained success in any business.
Strategic planning is important for the success of any organization. The plans or strategies help in maximum utilization of resources. The best plans will be based on scientific approaches as well as analysis of past data. A complete understanding of the company is necessary to design a good strategic plan .Fixing goals and achieving the objectives requires the cooperation of the entire team in the organization. According to the goals, roles and responsibility should be assigned. The leaders should be accountable for the implementation of the strategy. Success of some organization in comparison to others is their competitive advantage and market leadership. The experience and quality of management also contributes to the success of a company. Superior performance of a company depends on the appropriate decision making and flexibility of its leaders. Long term decision making requires complete knowledge about the business and its competitors.
A successful strategy should have a goal that is simple. It also requires a proper understanding of the competitors, appraisal of the available resources and skills for planning a strategy. The goal should be realistic and effectively implemented. Madonna had set her goal for stardom for which she worked absorbing all other aspects in her life for achieving it. In her strategy persistence is a key ingredient. A strategy should be able to accommodate the changing environment. Decision makers should be able to create new options. Change is inevitable and the focus of the organization should be to accept and utilize the situation to their advantage. (National Defense University). Resources and emerging trends should be exploited to create continuous development and promotional activities. Implementation involves good leadership, people management, strength, total commitment and organizational skills. It is necessary to utilize Marketing skills along with the changing environment to create public attraction. This will help to create a shift in the consumption of goods that are competitive. Persistence with will power is needed for implementation and achievement of strategic goals.
Works cited
Alessia, B. Prezi Madonna- Strategy Success and Business Development.Web.4 Dec.2012
National Defense University. Strategic Leadership and Decision making. Web. (n.d)
