The Maimonides Medical Center has been in operation for 70 years now since 1947. It is still right to say that the hospital has been operational for over 70 years before it finally changed names to Maimonides Medical Center. The institution was first established in 1911 as a dispensary known as the New Utrecht. In 1919, several other dispensaries combined with Utrecht forming the Israel Hospital of Brooklyn. The United Israel Zion Hospital was later on formed in 1920 when the Israel Hospital of Brooklyn merged with the Zion Hospital. In 1947, the hospital merged with Beth Moses Hospital and that is when the Maimonides Medical center came to be. Thus, the hospital has been in operation under the name Maimonides Medical Center for 70 years (Kottek 31).
The main type of advertising used to reach out to people in the medical center is through online platforms like LinkedIn. The hospital has also incorporated various aspects of information technology mostly in storing data about their patients. Thus, the convenience of accessing information put them ahead of their competition and attracts people to the hospital. The institution also uses a public service advertising method through the involvement of students in various aspects of their operation. The students are drawn from various regions and their education and experiences in the institution motivates them to tell others about it. Thus, more people are drawn to the services offered by the hospital. The hospital also markets its services through partnerships with other referring nurses, cardiothoracic surgeons, cardiologists, doctors, and other professionals in the field. The most notable of this partnership that has steered them to success is the Cardiac Institute which operates in collaboration with other professionals in the field. This has won the hospital awards and which have increased confidence of the public in them and attracted them to the institution (Gesundheit 13).
The target consumers of the Maimonides Medical Center are the students who are given a chance to go through training at the institution and the various groups of patients who receive primary and special care. The target consumers for the various types of care are the cancer patients who receive treatment at the institution’s cancer center and the expectant mothers and children who go through their infant and children hospital in Brooklyn. The elderly patients also catered for through the ACE Unit. The service is always extended to their relatives and their home environments. People who suffer from stroke are also cared for in the Jaffe Stroke Center. People with heart related ailments also go through the Cardiac Institute which offers non-invasive and invasive, surgical and medical care to children and adults (Kottek 34).
The geographical location of the Maimonides Hospital in Brooklyn is of great advantage to the business operations in the institution. The location has enabled them to hire staff from culturally diverse backgrounds and this is reflected in their multilingual nurses, physicians and staff. The commercially available translator service at the hospital has 67 languages. Different people from different backgrounds sometimes have different needs with regard to the type of treatment that can be used on them. Some religions and cultures do not allow some kinds of medical procedures. The cultural diversity favored by the institution’s location ensures that the needs of numerous patients can be accommodated through staff that can relate to the restrictions of these religions and cultures. This enables them to stay ahead of their competition since they equally attract people from the various backgrounds and adequately meet their different needs (Kottek 37). The concept not only draws people from within the region. Most people travel from far just to get a test of the experience.
Works Cited
Kottek, Samuel. "Toward Becoming An Accomplished Physician: Maimonides Versus Galen". RMMJ (2011): 33-41. Web.
Gesundheit, Benjamin. "Maimonides’ Appreciation for Medicine". RMMJ 2.1 (2011): 12-17. Web.
