Through the rural acquisition initiative, Celtel wanted to capture the large market that is in existence through capacity utilization and suboptimal market penetration (Anderson and Jamie 1). Celtel came up with different ways on how to achieve their strategies concerning this programming. However, their existed particular threats that hindered their development and this included selection of in-capable project team, lack response from the market and lack of funds to fund the program.
As it can be noted, the key to success of the program was to establish a project team that is highly skilled and capable to formulating and implementing the relevant objectives. In the project team, highly qualified managers were to be selected to head different functions of the program, however, this many not be the case. Due to the high levels of corruption in the area, under-skilled managers may find themselves in these project teams thereby dragging the project behind.
Another threat that may arise in the process is the lack of the target market to respond to their product. The sales and marketing personnel may advertise the product perfectly, but the market may already be satisfied with the products they possess. With no consumer response, efforts of the company may end up to waste, as they will not realize their goals.
As the company relies on funds from investors who they are yet to make deals with, there are high chances of the investors defaulting. The project may end up being under-financed making it less efficient. The project requires large amounts of funds in order to be implemented and this may only be achieved if the investors are fully convinced to support the project as required.
Works Cited
Anderson, Jamie. "Celtel Nigeria: Towards serving the rural poor (B)." Martin Kupp (2009): n. pag. Web.
