Lack of homogeneities in the market has led to specifications in creating products for markets. In order to supply them efficiently, market structuring is necessary through segmentation.
Segmentation
While coming up with an electronic toothbrush, certain considerations must be made to enable sales in the market. These considerations ensure that the market is separated from the rest of the population. This market ought to have people that are concerned about their oral conditions. This means that mostly, the target group is frequent dental clinic visitors who need to track their oral conditions progressive.
Targeting
This refers to the selection of a specific group of people who use a certain product. In this case, dentists are a good target since they will recommend the application to their patients. Segmentation in this case will take a psychographic approach. For one to succeed at marketing, it is very important to target the right group of people. It considers the size of the market. An area that has more dental clinics is likely to be a good market. This refers to where demand is greatest. The toothbrush supplier should also target areas where there is low competition of the same product. This means that where patients are consciousness and where an invention like this has not been achieved or is still new. Such segmentation is a good way to start marketing as it targets a single group that will later attract more consumers to its large scale sale.
Differentiation
Differentiation is the customization of the product to suit specific needs of the targeted group. In this case, such specifications include the different specific oral conditions that exist. Market segmentation and differentiation are, therefore, well calculated and economical ways with which a supplier may attract his or her market at raise demand for his or her products.
Positioning
Market segmentation aids useful skills at production of goods. It will aid the producer to own a strategic business unit that has been well calculated and hence can pay off and sustain itself in the market. Such strategy is necessary for avoiding wastage of time and profits.
