Marketing And Distribution Channel Letter Essay To Use For Practical Writing Help

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We are pleased to inform you that your company has been selected to help design and develop our website for a new product.
Product: Powerhouse is a state-of-the-art power bank to help consumers charge their phones and devices on the go. It is a new revolutionary product – unlike most brands available in the market. The difference lies in the new slick design, quick recharge (30 minutes instead of 1 hour), compact sizes (fits in shirt pocket and small handbags), available in multiple capacities (15000 mAh and above), works with myriad devices (mobile phones, digital cameras, tablets). It is priced at a reasonable $55 across all states.
Market Channels: We will be using multiple channels for marketing. The website needs to have an online purchase option with payment gateway. We will support the traffic to website with search engine marketing and email marketing. There will be budgets to push advertising traffic to the website. So we need a good landing page to drive sales. Another channel is the Direct to Consumer – so consumers can contact on phone, resulting in direct sales. The toll free phone number for placing orders will be 1-800-Powerhouse. We will also drive sales through timely promotions in malls, so there should be space on the home page for banners announcing various notifications. Customer feedback and complaints will be sent through an email – which needs to be configured. The email responses will be routed directly to .
Distribution Channels: The product will be distributed from our manufacturing plant to wholesalers in every state. The list of wholesalers and the ordering details should be available on the website, as also a comprehensive zip code based search for city wise retailers. Amazon and eBay ecommerce sites will be used to push the product. Web page must help us invite more wholesalers and retailers with information and data capture. Amazon and eBay traffic will link to a landing page and we should be able to measure traffic coming from these sites separately – to handle payments, returns and commissions.