Annotated referencing
Hollis, N. (2013). The meaningful brand: how strong brands make more money. New York, NY: Palgrave Macmillan.
The book tries to identify how the brand of the product has been used by the marketers to unlock the financial development and growth in value. The meaningful and differentiated strategy has been the order of the current market hence making it a hypercompetitive. The book tries to point out the best strategies employed to cater and in fetching high prices. Brands of the products are differentiated in a manner of finding the appropriate large market share. This is in the objective of getting more return and becoming competitive.
Dooley, R. (2012). Brainfluence: 100 ways to persuade and convince consumers with neuromarketing. Hoboken, N.J: John Wiley.
The book author has pointed out how the marketer can accomplish the duties on attaining the goal of winning the customers. Differentiation of the brand and observing factors such as environmental and social diversity are highly advised for a marketer targeting large share of the market. The application of the visual and audio advertisements helps in attaining the goals. Visual are more preferable in the, in the brain influence marketing more than audio. Finally, all forms of advertisement apply and are highly valuable in attaining the market share.
Ottman, J.A. (2011). The new rule of green marketing: strategies, tools, and inspiration for suitable branding. Greenleaf Pub.: Berrett-Koehler.
The book focused on the improved method of marketing in the 21st century. The marketing of the improved brands is taking new direction due to various factors. The green marketing opportunities that the marketers are having in the current market has been eased by several factors such as technology. In the mainstreaming the customer’s consumption, the provision of the quality and sustainable product to the customers portrays how the marketing has changed. The strategies that are applied are supposed to be reviewed and provision of the new ideas of meeting the market demand with improved brands would work well in fetching new customers. Provision of the proper tools helps in understanding the need of the customers hence meeting their wants with quality products.
Sustainable brand helps in targeting and fetching high revenue. The author puts out the improvement of the factors such as technology has contributed on the branding hence the product is more competitive than others. The book helps in identifying the green marketing strategies that are not prominent in an earlier century hence comparing to the new factors such as technology. As the improvement has been identified on the factors as the time progresses, this provides the marketers a chance to seek the proper means in the industry. Provision of a good brand of the product helps in attaining the market targets.
Gelder, D., & Woodcock, P. (2003). Marketing and promotion strategy. Cheltenham: Nelson Thornes.
Market is a complex place that requires a strategic entry by the marketers. The provision of different products and brands has to be addressed critically as one seeks the method and strategy of entry. It has two sides that the customers are expecting on the level of returns as well the customers. Finally, the book provides the guidelines on the importance of satisfying the customers as one of the major promotions. Attaining and maintaining the customers is contributed by the satisfaction as well meeting their tastes.
Heinecke, P. (2011). Success factor of regional strategies for multinational corporations: appropriate degrees of management autonomy and product adoption. New York: Physical-Verlag.
The development of the region depends with the strategies that are set with the aims of improving the multinational corporation that are present in the region. It also depends with the competence of the leadership and the degrees of their appropriateness regarding the development. The marketer of the products that are produced in the organization has to seek a place or region that is more favorable to the product. This helps in designing the outlay of the schedule to meet the company’s customers’ needs. Therefore, this suitability has to be exact in order to fill in the needs gap and improve the loyalty of the brands of a company.
The comprehensive models that are subjected to the wellbeing of the societal or regional development are improvised. The leaders of such schemes are supposed on the focus of the demand of the product or the service that are provided. There are a number of the strategies that are followed in enhancing the services and the products are in the market to meet the goal and target. The company being a major provider and marketer has to ensure the product are of high and good quality. Finally, on the consumers of the products, are always after a brand that meets their preference hence the marketer has to study the customer before entering into the marketing field.
References
Dooley, R., 2012. Brainfluence : 100 ways to persuade and convince consumers with neuromarketing. Hoboken, N.J: John Wiley.
Gelder, D. & Woodcock, P., 2003. Marketing and promotional strategy. Cheltenham: Nelson Thornes.
Heinecke, P., 2011. Success factors of regional strategies for multinational corporations : appropriate degrees of management autonomy and product adaptation. New York : Physica-Verlag.
Hollis, N., 2013. The meaningful brand : how strong brands make more money. New York, NY: Palgrave Macmillan.
Ottman, J. A., 2011. The new rules of green marketing : strategies, tools, and inspiration for sustainable branding. Greenleaf Pub.: Berrett-Koehler.
