Reflecting on Ignoring Trends
Are You Ignoring?
The article "Are you ignoring" is written by the authors to convey the message of consumer change and how it affects the businesses that doesn't comply to the changes in market and consumer behaviors. New technologies and innovations are the driving force of change in consumer market. However, not all bussinesses are getting the message and ignoring the fact that there are "trends" that actually shakes up the core of product strategy and business. The integration of the digital era to products and services are increasingly becoming significant to the consumer's daily living.
In a nutshell, the authors main point in this article is that there are several factors that affect consumer behavior. Environmental, economic, political and social factors shape how consumers react to the changes in around them and based from those changes they percieved comes their product and services expectations. The authors wanted to convey to the business community that these trends are their best opportunity to grow. However, firms have to adapt well to these trends and learn to ride the waves of change otherwise they will end up being washed away from success.
In general, the authors were able to effectively deliver their insights to the given issue. They authors used examples from real situations and tied them together with their argument that following latest trends would actually present new opportunities for businesses to grow and continue to dominate in their core market. The authors have provided case studies with real brands and presented their strategies in relation to following trends. Success was achieved by the brands the authors have mentioned in the article because they learned how to revolutionize their ideas. The authors have delivered a comprehensive analogy of the issue and offered recomendations and ideas that other firms can adapt in order to utilize trends to grow their business. The message is simple, be in or be left out.
