Based on the spreadsheet provided in Tivrati Company’s spending profile, vast ideologies spring up in relation to its operation. One basic characteristic of the company’s operations is captured in its trading period and calendar which captures just nine months out of the twelve. These dates normally fall on the fifth day of the month starting from April all the way to fifth December. In addition to these dates, the company has another set of trade dates that range from January to June based on the sixth day of the month records. Amongst the most frequent aspects noted in the Web Company’s activities include monthly page viewers’ total numbers, total subscribers per month, total insurance agencies, total enumeration of items uploaded to the system on monthly basis, the total PPC spent, the banner Ad spent and the number of reminder emails sent.
Firstly, of the nine months enumerated in a complete financial year, it is evident from the spreadsheet data analysis provided that Tivrati Company records a continually increasing enumeration of page viewers on monthly basis. Tivrati Web company deals vastly in community networking based on its LAN that was launched back in April 2005. The site is essentially based on focusing at maximization of the inventory as well as consultancy in all matters pertaining to networking sites. The system is designed to work under application of books as well as electronic appliances. Based on proper utilization of Webcam, cameras or manual means of capturing data, an individual basically enters to obtain serial information necessary for identification.
Based on the data analysis of the spreadsheet offered in the company’s site, it is evident that between April and December, the number of page viewers recorded a consistent growth. It was noted that the least number of users was recorded at 20, 000 in April. The number then kept on increasing on monthly basis until December when the number recorded enumerated to a total of 70, 000. The least increment was realized in June –July, July- August and November- December transitions. The largest increment of page viewers was however realized in September- October transition amounting to a total of +150, 000. The least increment was however noted at +50, 000 page viewers. From the number of page viewers’ analysis, it is observable that the marketing team did some good work in publications. The positive index noted suggests positive response from the public.
Another element clearly portrayed in the spreadsheet data captures on the total number of page viewers who went a head to subscribe to the company’s website. Based on this aspect, it is evidently shown that the number of subscribers gradually increased from 1, 000 subscribers in April to a total of 40, 000 subscribers in December. The highest recorded number of subscribers amounted to 40, 000 in December. From 1, 000 to 40, 000 subscribers’ shows a positive results from the marketing strategies employed by the company. On the other hand, the total number of insurance agencies affiliated to the company recorded a very slow rate of increment. In the first two months, there was total no observable affiliation to the insurance agencies. In the three subsequent years, the company recorded a +1 index of insurance agency affiliation. The highest number of insurance agencies that were recorded in the company’s efforts to market its website amounted to three. Capturing on the total items uploaded to the system, the range of data shows an increment from 100,000 in April all the way to 1, 362, 316 items in December. The PPC spent by the company in facilitating its marketing strategies range from $650 to $5, 600. In the entire process and period of variation, it is noted that the finances start by shooting up then down after a short while. The whole ideology is based on efficiency of the company’s operation as time went by.
Based on the email notifications, the company realized a state of stagnation in the last two months of marketing. It is therefore evident that the company must have employed full utilization of its resources to an extent that no more expansion could be realized in the expansion of reserves. In the onset of marketing, it is evident that the company realized zero email notifications until the fourth month when 869 notifications were realized.
Further analysis of the company’s progress based on the spreadsheet provided covers trading period ranging between January and June. In this new approach, Tivrati Company shows consistency in rise realized in the total number of page viewers. The first realizable page viewers was recorded at 800, 000 in January followed by 900, 000 in February. The highest number of page viewers was then realized at 1, 900,000 in December. The total number of subscribers was recorded at 145, 000 in June following rapid rise from 47, 000 recorded in June. In comparison to the earlier spreadsheet analysis, it is evident that the second table shows tremendous rise in returns based on the effectiveness of marketing strategies carried out. Additionally, it was realized that the number of insurance agencies picked up to 4 from the first month of operation.
Based on marketing returns obtained from the marketing Director’s office, some of the most obvious causes of poor returns could captain
- Poorly trained personnel
Poor training of marketers is one amongst many possible causes of poor marketing returns. In respect to this ideology, the training should capture proper convincing traits instilling. The personnel should equally have proper skills to draw the attention of the buyers.
- Complicated technological procedures
Based on the fact that the company deals mostly in websites, the most desired clientele would demand for the technocrats. A case where the marketers focus solely on the village where most people cannot have access to computers would have led to poor results.
- Discriminations
The marketers could have possible alienated the insurance agencies in the beginning of their outreach. As a result, most of those who were affected by the marketing returns constituted none of these agencies at first.
- Poor dates selection
The second table of findings showed better returns based on the dates. It is therefore clear that the company ought to have factored in the ideologies about dates.
It can be concluded that the second approach yielded more returns in comparison to the first one. One basic characteristic of the company’s operations is captured in its trading period and calendar which captures just nine months out of the twelve. These dates normally fall on the fifth day of the month starting from April all the way to fifth December. In addition to these dates, the company has another set of trade dates that range from January to June based on the sixth day of the month records
References
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- Adcock, Dennis; Al Halborg, Caroline Ross (2001). "Introduction". Marketing: principles and practice. p. 16. Retrieved 2009-10-23.
- "Marketing Management: Strategies and Programs", Guiltinan et al., McGraw Hill/Irwin, 1996
- Dev, Chekitan S.; Don E. Schultz (January/February 2005). "In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century". Marketing Management 14 (1).
