AIRBUS VALUE PROPOSITION
Airbus is a leading company in the Aviation industry. It manufactures and sells aircraft for commercial applications. Airbus aims to produce value proposition to its clients and customers in its market offerings. Airbus market offerings include a combination of products, information, services, and experiences which are developed and packaged by the company in a certain way to bring value to its customers. Airbus marketing team employ good marketing practices. They start with the customer in mind. They employ a customer-driven marketing strategy to deliver products which satisfy their customers. Airbus strives to diversify its customer base, and it understands the nature of their customers. Therefore, they formulate differentiated value propositions specific to each target market. Airbus employ 4ps of marketing including the product, price, promotion, and place. To attract their customers, Airbus market their products as innovate and highly efficient. They also focus on the various segments of the marketing with a promise of flexibility to deliver customized products. They know that their customers need to keep the costs down in a competitive industry in order to make profits. The company manufactures and market their products as fuel efficient and can save fuel costs more than its rivals. Airbus has also learned that its customers want huge aircraft which can haul many passengers (Airbus Group, 2015; Forbes, 206). They also know that their customers emphasize passenger aircraft which are comfortable to their clients. Airbus then manufactures and market their aircraft as both spacious and comfortable to the passengers. Their jets offer the best possible experience in all its airline families (Airbus, 2016). They employ advanced interior designs which increase the comfort of the passengers. Airbus understands that there are global efforts aimed at promoting green life and combating global warming. They know their customers are aware of this, and they manufacture their jets for environmental performance. They market their products as eco-efficient meaning they minimize environmental impacts. Passengers prefer new trends in the industry, and Airbus employ proven concepts to produce innovative aircraft which appeal to the passengers (Airbus, 2016). Airbus also understand that its customers need customer support. One of the value propositions they give their customers is guaranteed higher levels of customer support at the closest proximity to customers’ home bases.
References
Airbus. (2016). Innovation: latest innovation news. Retrieved from: http://www.airbus.com/innovation/
Airbus. (2014). Airbus “goes local” with its customer support strategy. Retrieved from: http://www.airbus.com/newsevents/news-events-single/detail/airbus-goes-local-with-its-customer-support-strategy/
Airbus Group. (2015). The path to Enhanced Value. Retrieved from: https://www.airbusgroup.com/dam/assets/airbusgroup/int/en/investor-relations/documents/2015/Publications-/Analysts-Meetings/Airbus-Group-SE-Breakfast-at-Le-Bourget/Airbus%20Group%20SE%20Breakfast%20at%20Le%20Bourget.pdf
Forbes. (2006). Boeing versus Airbus. Retrieved from: http://www.forbes.com/2006/05/23/unsolicited-advice-advertising-cx_meb_0524boeing.html
