Different reasons have been documented as being the resulting factors for William moving away from the commodities markets. The first reason was that the farm was dealing with big supermarkets that on most occasions were pressing for larger discounts. Besides, these supermarkets had a higher propensity of cutting off the suppliers within a short notice. William notes that they vividly saw the cracks already magnificent on the wall. In fact, this made them lose their bargaining power on top of considering the commodity being produced as lacking fun in it. The commodities were also considered as being low-margin and as a result, moving the business up the value chain would only mean that William gets out of the commodities market. Making the desirable changes into branded products was thus very significant in ensuring that the new products attain the market prospects intended. (Clegg, 2005, p. 1)
On an individual level, a brand where I pledge my loyalty is Apple. This is a company that has over time grown into a fundamental electronics entity which manufactures almost every electronic. The company has notably utilized the concept of differentiation in developing some of its most daring technologies. In their differentiation strategy, Apple offers innovative products and at the same time creates a network of meaningful services which complement each other. Its differentiating business model particularly in the innovation and design of commodities, the company has branded its products as being the frontrunners in marketing and sales. With the regular release of advanced, as well as, new offerings, Apple has managed to maintain its positions as a leader in the technological market. Another differentiation strategy utilized by Apple is its apparent creation of a personal ecosystem whereby its line is tailored to integrate other Apple products and in the process sharing media across the devices. Sharing of information is between the iPod, iPhone, MacBook and Apple TV.
References
Clegg, A. (2005). Crisp profits at the potato farm. Financial Times. Retrieved 24 June 2016, from https://next.ft.com/content/3f7a8cdc-3a7b-11da-b0d3-00000e2511c8
