International Marketing
ABSTRACT
Business expansion in an international scale is an important aspect of growth. Relatively, within five nations, China is seen to have the most convenient course of development due to the fact that it is involved in the most effective force international advancement. In the discussion that follows, China’s power in embracing advancement as the most viable source of national competence shall be given attention to especially in relation to the desired expansion of a particular business organization.
India, China, South Korea, Denmark and Switzerland are among the primary countries of which the company hopes to expand in. The concept of dealing with volatile economy does provide a definite impact on how modern businesses could provide a definite course of development that the economy needs to be strengthened accordingly. The measurement imposed on this matter does imply a sense of distinction on how student-expenditures determine the possibility of improving the overall performance of the business.
China, in particular, has been singled out by the company as it is the most promising point of development especially in relation to the scale of market population it holds. Practical options of growth are expected from the connection that the business has in relation to how China develops as a country. At present, the economic characteristic that surrounds China provides a distinct hope on improving the status of the business especially in relation to the desire of expanding internationally. Practical strategies are expected to have a definite impact on how the business thrives in the new community. Understandably, it could be observed that the emergence of the Chinese economy does provide a definite support to the goals of the organization towards relative expansion.
The nation’s GDP ranges at $9.24 billion as of 2013. This rate of economic development does provide a definite term of indication on how China’s economy thrives especially when it comes to mandating the definite growth of the organizations that invested in the market of the said country. To note further, the PESTEL analysis presented herein shall provide a better vision of what lies ahead in front of the business move of dedicating their process of growth towards developing the Chinese market’s familiarity with what they have to offer to the public. Compared to Brunei, Denmark, South Korea and Jordan, which all have a relative increase of GDP averaging to 14% increase each year, China posts a definite course of improvement that emanates the existence of a global market that has the capacity to improve further through time.
Among the five countries being examined in this presentation, India and Switzerland [coming from two very different topologies] present one of the most convenient markets for investment especially that they are involved in several developing industries such as technology and commerce. The emergence of such opportunities of investment in the said nations makes them a desirable destination for investors. South Korea and Denmark, on the other hand, are among the most desirable nations when it comes to seeing aggressive economic development. With South Korea being one of the most competitive countries in the market, it presents large opportunities of expansion for businesses as they intend to venture on other aspects of interest that could improve the overall performance of their businesses. Denmark follows the same pattern of national reputation when it comes to general conditions of development in economy and commerce.
Nevertheless, it could be realized through this assessment that China provides the most convenient room for growth for the organization thus making it the most compatible system of operation that could help the business grow further within the international scale of operation and marketing. The environment is a huge factor in conducting international business in China-- environmental conditions in China are very poor, and there are few standards in place to control them. There are a number of legal factors that are at play when considering China, as well. Legally, the Chinese system of government is problematic; today, China has a type of socialist law that makes it extremely difficult for individuals outside the government to navigate the system. The country is incredibly corrupt, and has a significant issue with complex legal channels that slow processes in the country to a crawl.
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