Why is Building a relationship Important for a sales person?
Introduction
Marketing is an important part of every business process and we have to admit that we cannot live without it. Without proper organization of our marketing efforts, all of our campaigns that are most likely directed towards increasing our business’ popularity and sales will only be futile. This would most likely result into a major loss of time and most of all, fluid investments.
How businesses do their thing
Practically, there are different ways how we could approach marketing and each approach has their own predominant advantages and disadvantages. We should know these things and make use of them whenever we have to. Using a marketing scheme at the wrong timing could be equally damaging as doing no marketing at all so being careful would do a lot of benefit.
More often than not, our marketing efforts would be directed towards increasing our sales but how could we do possibly do that?
Usually, what businesses should do is to reach out for their customers instead of their customers reaching out for them. Although that could happen at times especially when there is a monopoly involved, businesses aiming for more customers usually do marketing programs to encourage their customer’s cooperation. This way, businesses can always make sure that they are attracting more customers. After some time, their efforts should pay off and their customer network should go high enough for them to increase their sales and profit significantly.
Proper Customer Service and Communication—Is it important?
According to Costa et al. (2010), customer service is one of the diverse actions a businessman can perform in marketing. It can either serve as an instrument to make the company stand out as a service or product provider on their niche or it could also be the opposite thing. In the end, it all depends how you manage customer service as a part of the overall marketing plan.
For me, this is somewhat true. How could a business operate while having large sums of profits if it cannot even provide the most basic needs of its customers? Also, the concept of customer service is also often misinterpreted. Some consumers think that customer service is the type of service that they get after they already bought their merchandise. Things like exchanging already bought products because they are damaged could be one of those things.
A network of consumers
We are all customers of a specific service or product that we usually need (Paternoster, 2008).Each one of us could be customers by nature. Even a business owner has to fulfill his needs and buy his own things from another business owner too. If we want our customers to come back to our business wanting more of our services and deals, we should learn how to please them first. Excellent customer service is often the result of the synergy of exceeding the customer’s needs and expectations while consistently matching their perception about a business. As long as a business is known to have good quality customer service that pays its efforts in knowing more about their customers, no problems should arise.
Creating a great experience for our customers should be the aim as much as possible (Sandro, 2011) and that wouldn’t even happen if there is no concrete relationship between the business offering sales and the customer needing service.
Conclusion
Knowing more about the customers’ nature should always be a part of the plan too. If a business operates in the internet, the more this should be a required. An effective marketing strategy should include actions that are geared towards building and strengthening relationships with potentially new customers and current ones (Ceran & Stevic, 2009) and of course, there would always be a need to encourage and persuade them to avail of your business’ offered products and deals. Businesses usually take the first initiative in making a long term buyer-seller relationship with their customers.
References
Costa, B., Girardi, D. R. & Pineyrua, D. 2010. Customer Service Information in the Product Management. World Academy of Science, Engineering & Technology.
Paternoster, Joanne. 2008. Excellent Airport Customer Service Meets Successful Branding Strategy. Henry Stewart Publications.
Sandro, Mary. 2011. Creative Customer Service—How far will you go to wow a customer. Pro Edge Skills Inc.
Ceran, K., Stevic, M. 2009. Internet Marketing and E-Technology. Analele Univeristy.
