MARKETING
Development in science and technology
Current technology available
China has quite a number of current technologies that are not common to the rest of the world and the technologies are listed as below;
High voltage transmission; China has innovated the world`s first ultra-high voltage DC and AC lines, which are capable of carrying more power efficiently for longer distances.
High speed rail
Advanced coal technologies
Nuclear power
Alternative energy vehicles; these include hybrid, electric, plug –in hybrids, and fuel cell vehicles.
Supercomputing
Solar energy technologies
B. Technological skills and the general labor force of CHIINA
The general labor force of china comprise of people of ages 15 years and older who meet the definition of the economically active population of the international labor organization.
Channels of distribution
Retailer
There are about 70,000 retailing companies in china (Statista, 2016).
Typical scale/ size of operation
Over 25% of the world’s retailers conduct their business from china and so the scale of operation for most of the retailers is international (Statista, 2016).
3. Role of chain stores or international retailers
1. Wholesale middlemen:
The wholesale middlemen have made it easier to access a variety of goods in chain stores and stock markets without much time wastage.
2. Import / export agents:
These people have made the international retailing in China to be highly efficient, professional and effective
3. Penetration of rural and urban markets:
The Chinese retail market has penetrated the rural and urban markets not only in china but across the world since the goods they produce match the market requirements for all classes of people in the society (Zhang, 2008).
References
Statista, (2016). Facts and figures on the Chinese retail industry. The Statistics Portal. Accessed on 8th Feb 2016 from: http://www.statista.com/topics/1839/retail-in-china/
Zhang, F. (2008). Analysis of Chinese macroeconomy. Place of publication not identified: Xlibris Corp.
