Market oriented concept means more than listening and attending to the customer’s needs and wants. In fact, it is a procedural technique that embraces on all the facets of the organization. The tradition slogan of ‘being close to the consumers’ is not very significant in the current market because there are numerous consumers with varied wants and needs. In this case, if the organization sticks to one customer, that means the other customers walks away unattended. An organization enjoys the benefits of being market oriented if it comprehensively understands how its market operates and the customers involved in purchasing their products and services.
An effectual marketing commences with the knowhow of what the organization provides to the market as well as identifying its potentials and failures. For this reason, it is very significant for an organization to value itself before analyzing the customers. On the other hand, some consumer’s wants to first know about an organization before engaging in any business transactions. It’s surprising that I never knew that, marketing orientation, whether locally or internationally means seeing things as the customer sees them. This means taking the position of the customer. However, this does not mean the organization should produce incredible products in order to completely satisfy the needs and wants of the customers.
Marketing orientation means absolutely understanding the needs of the customers and offering a perfect solution through the products and services offered. The three key market oriented facts that a company should focus on include; first, it is the role of the organization to research and identify the needs and wants of the customers. Secondly, the organization determines the research output and provides products that will satisfy the needs and wants identified. Thirdly, the organization aims to satisfy consumers after introducing the new products. This is a very new concept to me because I thought the organization just identifies its target market then offers a product that the market may demand.
References
Sellers, P. (1989), "Getting Customers to Love You," Fortune, March 13, 38-49. Retrieved from: http://money.cnn.com/magazines/fortune/fortune_archive/1989/03/13/71732/index.htm
Fritz, Wolfgang, 1996. ‘Market Orientation and Corporate Success: Findings from Germany’, European Journal of Marketing, 30 (8), pp. 59-74. Retrieved from: http://libra.msra.cn/Publication/3359587/market-orientation-and-corporate-success-findings-from-germany
Competitive Advantage Revisited: Michael Porter on Strategy and Competitiveness. Retrieved from: http://jmi.sagepub.com/content/16/3/256.refs
