Q. Does the plan effect analyze market strategies?
The Sweet store Marketing Plan analyses the market effectively. It includes background information about other candy producers like Mexico and Philippines and their shortcomings. It devises a new way of introducing their healthier candies that are quite different from their counterparts. Their Ukraine candies that contain dried fruit as their major ingredient and the jelly candies that contain fruit and berry jam are given as free samples to consumers hence getting feedback from them so as to decide on their pricing.
The Sweet Store’s mission is to support the child’s health, promoting of education on healthier choice of sweets, value and difference creation and also promising the domestic consumers accountability, integrity, and collaboration with domestic consumers. This has placed them a step ahead of other candy companies since these mission constituents are vital to their consumers. The offering of a product that lacks analogues in domestic market and has a minimal operation costs is also a good strategy to save resources.
Q. Are the social, ethical, and legal considerations valid and accounted for?
Their core function is to promote healthy candies that are lead and chemical free- a sign that Sweet Store values their consumers’ health. They provide candies that are safer to children since they are non-chocolate containing concentrated juice and fruit and berry jelly. The computerized climate control systems help preserve the confectionery freshness. Although there are no political influences that can affect the Sweet Store performance, there are regulatory forces that have an influence on excise and sales tax. The Sweet Store is bound to adhere to rule of reason in the conduction of economic and legal analyses of Hispanic markets. The pricing of the products will be on the basis on the information gathered from those that participated in the free candy research.
Q. What is the relationship among quality, price, satisfaction, and perceived value within the plan?
Once the free samples are given to participants, feedback on the products is expected. According to the Sweet Store plan, the product is totally in its composition. It is very healthy unlike other candies and has more health benefits since they do not contain high lead and industrial chemical melamine levels. The Hispanic people are likely to buy the product because the product is new to the market. However, they are likely to sick to the product since it has been tailored in a more healthy and different way.
Quality is also maintained since the candies are sweetened by sugar beet that grows on the sweet Ukraine soils. The reduction of lead and chemical industrial melamine is also another factor that makes the product stand out from the rest.
Q. What recommendations would you make to improve the plan?
Even if the Hispanics are relationship consumers and are willing to pay the high prices, prices should be fair to all consumers.
Sweet Stores should make online order placements their priority since this will make their sales easier and faster.
Production efficiency, supply chain efficiency, and marketing should be well planned as these will impact greatly on profitability.
Since Sweet store emphasizes on healthier non-chocolate candies, this should be made known to both domestic and prospective consumers so as to increase the consumer base. This can be achieved through diverse marketing strategies both visual, audio, and personal.
