Marketing Essay Samples

1. In the opinion of Omachonu and Ross (2004), the criteria for determining what to do are cost, time, technical specifications, quality, and finally modeling the firm with a leading company.
5. Firstly, quality attitude is considered because it pervades the whole firm. Quality is not a mere unique activity controlled by quality director in a high-ranking position (Omachonu & Ross, 2004). Establishing a suitable vision and culture is a problem faced by top management. Secondly, the infrastructure of the company is considered to back up the perceived attitude. Firms should have a system and means to get targets, assign them to the right individuals, and change them into action plans. Employees should be informed about the significance of quality as well as trained to achieve the required tasks.
6. Firms provide value or quality in a number of ways; therefore, one cannot ignore the quality of services or value of products of a firm by assessing one item. Generally, firms provide a quality product through the concept of value chain. This idea is different from theory system, which proposes that an entity be consisting of interrelated components, which are integrated for the accomplishment of the target. Quality or value is shown by the differentiation of a company or their capacity to offer quality and value in a very special way. Apparently, the firm becomes competitive and within the process provides quality as well as an opportunity of satisfying the clients or customers. Moreover, clients’ posses a value chain; therefore, firms professing high degrees of quality within services and products should find out what the client values or prefers. A value chain should be action dependent, implying that firms create or need discrete activities meant to enhance output quality with the aim of satisfying customers. The main concern is to determine customer expectations and then develop linkages between a company’s value chain, as well as those of its clients or customers. In summary, the concept of the value chain offers a logical way to determine main activities required for differentiation quality and technique to categorize them into homogeneous functions and departments.
10. This past weekend, I took my lunch at Olive garden and it was enjoyable. The standards of quality were high as waiters paid attention and were friendly to us. There was no time wasting in waiting for food because waiters were quick in taking and placing orders to the kitchen. Moreover, waiters respect customers’ choices and offer suggestions on their new dishes. Generally, it was a fan at Olive garden since it smelled good and very clean. Safety was guaranteed as waiter alerted us earlier to consider that dishes may be hot. Both the receptionist and waiter at the door were sociable. The indicators for determining whether the services offered at the restaurant were of high quality include the physical appearance of the facility, employees’ courteousness, risk/safety of the service, and respect for client rights/feelings.
11. Among the elevated experience enjoyed at the hotel within Riyadh, were the friendly and smiling employees; this made customers satisfied and happy. Moreover, they provided all suggestions and information concerning the restaurant.
The second elevated customer experience was at wall-mart. I returned a microwave I had earlier bought, and on approaching section of customer service, a young woman came to help. After taking the microwave, she enquired to know the faulty in it. I informed her that I disliked it; she took it and returned my cash. At the end of our interaction, she was grateful for having shopped at Wall-mart.