Compare the marketing activities, marketing mix, and growth strategy of Sobey food retailers and Loblaw Companies
Sobey food retailers and Loblaw companies are among the largest food retailing organizations in Canada. Both companies have made booming profits through the food retailing business. The Sobey food retail company uses different avenues to market its products to the consumers. For instance, the company markets their products in large supermarkets and food stores in Canada and America. For that reason, the organization can gain a large junk of consumers in the two nations (Raso, 2013). Additionally, since the establishment of online marketing strategy, the firm has achieved many consumers through their website and social media accounts. Through the strategy, the food company has been able to attract buyers from various parts of North America (Raso, 2013). Conversely, the Loblaw Company has become one of the best food retailing businesses in Canada through its new marketing strategy dubbed Project Max is planning to attract many customers courtesy of the slogan crave more. Moreover, the company through its planning to conduct a North American tour to create brand awareness to the people. Additionally, the company has unleashed new brands of peanuts to attract many consumers.
Marketing mix
Loblaw Company has unleashed other peanut and juice flavors to increase its consumer base (Raso, 2013). For instance, the company through its marketing manager began the manufacture of fresh farm juice as a strategy of attracting more consumers who esteems healthy foods. On the other hand, Sobey Company began producing different flavors of cheese and sold them to customers at reduced prices to counter competition from Loblaw Corporation (Raso, 2013). Additionally, Sobey Company is working with various supermarkets to market their products.
The growth strategy
Loblaw Company invested a whopping $1.2 billion to intensify its marketing strategy (Raso, 2013). For instance, the company is planning to increase the volume of its production to cater for the needs of its consumers (Raso, 2013). Additionally, the company is focusing on opening its stores in various parts of Canada and America to beat the competition from its competitors such as Wal-Mart. Sobey Company has invested on introducing new flavors of food products to increase the number of its consumers (Raso, 2013). Further, the organization is planning to invest in agriculture to have ready raw materials for the manufacture of the food products.
Reference
Raso, V. (2013). “Food For Thought: A Case Study Analysis of the Food Retail Site Selection Process.”
