ABSTRACT
Marketing is an activity which is always concerned with the following process with an aim of making the product more desirable to the consumer, it involves the process of designing, promoting and finally setting up the prices for the products so as to attract the consumers. This paper shall discuss coherently and comprehensively with regards to Apple Greek Dental organization the process evaluation and the outcome evaluation. Under the outcome evaluation, the following shall be discussed: the marketing objectives of the Apple Greek Organization and how the company will know whether the marketing objectives have been achieved, the reports that they will look at, who will look at the reports and then do the evaluation process. The process evaluation shall focus on: how the company will know that each tactic have been implemented as planned, who will do the monitoring, how will decisions be made and then finally I will conclude with a summary of what has been discussed in the body.
Marketing objectives can be defined as the intended outcome which the marketer wants to achieve as a result of carrying out vigorous marketing activities. They can also be defined as what the marketer would like to achieve through his/her marketing activities. The following are the suggested marketing objectives for the Apple Greek Dental.
Increased awareness; the marketing objectives will aim at increasing the awareness of the services being offered at the Apple Greek Dental. It will ensure this by constantly advertising the services and product being offered or that are available. Awareness may aim at availing the newer products which are available and also making known of the changes that have been made to the services and products being offered.
Maintaining competitive shelf space; another important reason for marketing is to maintain competitive space by ensuring that the products being offered are accessible to the clients and also by maintaining constant level of promotional incentives.
Increasing profit margin; marketing objectives may also aim at increasing the profit margin of the organization. As we all understand, marketing is likely to increase sales which in turn may lead to an increase in the profit margin. Therefore, it is prudent that the Apple Greek Dental carryout vigorous marketing activities so as to increase the profit margin since this are the sole objective of any profit making business.
HOW THE COMPANY WILL KNOW WHETHER THE MARKETING OBJECTIVES HAVE BEEN ACHIEVED
The only sure way of determining whether the objectives have been achieved is by evaluating the initially set objectives one by one. For instance, if the awareness objectives have been met, then the organization is likely to experience a lot of clients compared to initial level of clients before the marketing was done. Therefore if the clients increase comparably, then the awareness objective will have been achieved. Consequently, the awareness objectives may be achieved if the profit margin increases. Therefore as an Apple Dental Greek, subsequent increase in the profit margin as a result of the increase in sales may indicate achievement of the marketing objectives.
THE REPORTS THAT THEY WILL LOOK AT, WHO WILL LOOK AT THE REPORTS AND THEN DO THE EVALUATION PROCESS
Some of the reports which we shall look at in order to find out whether the set objectives have been set include the financial statements. The profit and loss statements both previous and current report will be of great importance in determining the performance of the business. For instance, if the profit and loss statement indicates a higher profit margin recorded compared to the previous one, then objectives will have been achieved. The person to look at the report will be the auditors, either internal or the external auditors who will then ascertain the reliability of the report.
HOW THE COMPANY WILL KNOW THAT EACH TACTIC HAVE BEEN IMPLEMENTED AS PLANNED
It is crucial to state that proper implementation of the marketing tactics or the strategies are vital for the success of the Apple Dental Greek organization. However, in order to ascertain whether the tactics have been implemented as planned, it is important that we go back to the marketing objectives. If the objective of marketing was to increase the net profit margin, then gradual increase in the net profit margin will be a good indicator that the strategies have been implemented as planned. Despite that it is important to ensure that frequent monitoring of the strategies be made so as to ensure that any deviation from the norm is corrected in good time. The Apple Greek Dental organization will employ an individual specifically meant for monitoring whether the plans are on the right track.
The decisions will be made based on the outcome of the planned events. For instance, if what was planned is not achieved within the set time, then the organization will revisit he plan so as to find out the cause of the problem and then correct it. However, if the set plans are achieved, then the organization will have keep on monitoring the plans so as o ensure that they remain in the right track.
EXECUTIVE SUMMARY
The paper have defined the term marketing as an activity that is involved with processes such as product design, product promotion and sending up the prices of the products. The paper has discussed coherently and comprehensively with regards to Apple Greek Dental organization the process evaluation and the outcome evaluation. Under the outcome evaluation, the following were discussed: the marketing objectives of the Apple Greek Organization. For instance, three marketing objectives were discovered: increasing awareness, maintaining competitive shelf space and increasing the profit margin. Another important thing discussed was determining various ways through which the company will know whether the marketing objectives have been achieved. For instance, profit margin was used as the main determinant of measuring the achievement of the organization.
Some of the reports that were looked at while measuring the achievements of the organization included the profit and loss report. The current report was compared against the previous report so as to determine whether there was an increase in profit margin or not.
The paper also suggest that auditors either external or internal auditors were to be employed in the organization so as to validate the authenticity of the reports. The auditors were to look at the report and then finally do the final evaluation of whether the company is on the right track or not however, in order to ascertain whether the tactics have been implemented as planned, it is important that we go back to the marketing objectives. If the objective of marketing was to increase the net profit margin, then gradual increase in the net profit margin will be a good indicator that the strategies have been implemented as planned. Despite that it is important to ensure that frequent monitoring of the strategies be made so as to ensure that any deviation from the norm is corrected in good time. The Apple Greek Dental organization will employ an individual specifically meant for monitoring whether the plans are on the right track.
The decisions will be made based on the outcome of the planned events. For instance, if what was planned is not achieved within the set time, then the organization will revisit he plan so as to find out the cause of the problem and then correct it.
