COMPANY DESCRIPTION
The company will be establish in Washtenaw County, MI. this will be the finest online food delivery service ever. We aim to provide excellent and satisfactory level of service in the industry. However, this will not cover only for the people in the county. We will also cater people all over the state. Our goal is to deliver food and beverages at houses, establishments, universities and campuses, hotels, and lodging motels. This also offers them to choose for their perfect set up delivery using the Internet. We will be providing excellent food with fun packaging at valued prices.
Now a day, satisfaction and convenience have become important aspects for the customers of the food market. Due to fast changes in the lifestyle trends, more people choose to order for home delivery rather than to food restaurants themselves. Technology, be it Internet or mobile communications, will help make the work easier for lifestyle trends.
PRODUCTS AND SERVICES
We also offer different kinds of international cuisines from local restaurants, so that customers may go beyond their imagination of eating food across the globe. We serve Asian, European, and all American best selling food in the country. We will furnish our service with modern interface in our website and we will be very strict when it comes to promise of on time delivery. The focus of this concept is to aim customers such as university students, professors, and office employees who represent the majority of our core target market, between 18 to 35 years of age. They can also have the opportunity to know about what we are serving from various restaurants through their laptops and mobile phones. Aside from that we will also have daily, weekly, and monthly promotion for our valued customers, in daily promotion, we will provide perks such as free coupons in every single receipt for the regular customers.
However, if new customer purchases a family package deal they will have an opportunity to get a raffle coupon that will be drawn in the end of the month. Also if regular customer will refer their family members and friends online they will be getting a gift certificate that can be redeemed online every end of the week. The winner of the gift certificate will be drawn on a weekly basis. Every week there will be a different kind of certificate that may be redeemed. On monthly basis for every customer they may collect more credits in every new customer that they may refer. However, we will not forget our new customer because they will be getting an online bonus discount this is a package deal that comes with discounts, gift certificate, coupons and prizes in their first month but it also requires a minimum purchase to a single receipt.
MARKET ANALYSIS
We are placing our online food delivery service in the heart of the county that is very accessible to all people. The main office location will range in size from 80 - 100 meters square and will have 25 - 30 people working round the clock to take and deliver orders. We will furnish the website with fun features and applications wherein the customers will have the opportunity to view food menus in a more convenient way. The focus of this concept is to aim customers such as university students, professors, and office employees which represent the majority of our core target market, between 18 to 35 years of age. They can also have the opportunity to know about what we are serving from various restaurants and through their laptops and mobile phones. We will also sponsor some college games and seminars so that they will also know our company, by doing these it will help us to increase our profit and awareness.
The Online delivery market competition in Ann Arbor is quite a stiff battle; restaurants already have their own delivery services that have been established our existence. Emerging new players in the market are employing the best service and strategies available to survive the competition. According to the June 21st issue of the Ann Arbor Chronicle in 2009, several large restaurants are seen with a large closed signage. However, most of the closures are only temporary as most of the eating establishments are on the work out to improve their place and part of that is to include delivery services. The plan is to focus on the local business by integrating more customer oriented strategies and offer new service innovations. Other competitive strategies include, allowing the customers to order at any point of the day and guarantee of on time delivery.
STRATEGIES AND IMPLEMENTATION
We will distribute flyers in three star hotels and lodging motels so that new travelers will be encourage using and signing up at our website. We will also post in social networks, online games, and we will also do commercial advertisement. On our grand opening day we will be selling our products at half the price to attract other customers, also we will be giving out colorful prizes that may deliver as soon as they redeemed it online. They will be earning points that will be equivalent to coupons they can use for making future orders. Regular customers that have online accounts will be prioritized when they make their orders online. For those customers that will choose priority delivery (with extra charge) will get complimentary soda.
WEB PLAN SUMMARY
The website will also show all of the foods in the menu for the customers. It will also discuss tips how to get prizes in every purchase They can also print out all of the coupons to use it, write their feedback from their previous experiences, and they can also make payments using their credit cards, using check payment is secured and fraud free. So that, this website can also acts as a medium of our consumers and our company. It will also discuss on franchising and licensing or brand names.
This offer is open to all people that are thinking to take advantage of this opportunity to help them to excel on this kind of industry. We will let them know our mission and vision to educate them that we are not only looking for a profit but also share the knowledge of having a business. We trained them to be the leader of their business coming from the company itself. We will provide proper training and methods how to handle the website so that they can control the output.
MANAGEMENT SUMMARY
This training will be the compilation on data entry, marketing analysis, software and calls from the customer. Data entry this will show the account information of the customer and the length that they have been connected with the company. These will also the basis how to innovate the business in terms of providing the needs and wants of the customer. Marketing analysis, this will show the numbers of the people that use the website frequently. Also this will serves as a tool to ensure that your business will be on track. Software and calls from the customer will also discuss more about the system and what are the things that we can do to provide excellent service to the customers. These also are the interface that we will be using. This will focus in enhancing the service also will manipulate all of the positive ideas that can add to the service that we offer. In addition, we will be posting our website in Washtenaw tourism website so that we can encourage visitors to come in our restaurant through our website. However, if they ordered online there will be different kinds of shipping method that they can use if the order will be coming from outside the county.
We will also do have a team of dedicated customer service representatives to take care of customers’ concerns 24/7. Because from the competition we all know that those things are the key factor to be up to this business. During daytime we will focus in offering free complementary sodas to those people who work in offices. And during payday we will provide free delivery but on a limited time. During graveyard shift, we will cater people who work late at night and very tired to cook food for their family and don’t want to drive all the way to their favorite restaurants. There will be prizes that will offer every night. They can redeem coupon that they can use in their future orders. They may also get free family size popcorns and complementary soda while watching movies at home. They may also win gift card for the people who work late night. However, if they want to win big prices such as free spa or massage, they are required to redeem specific gift cards that will be given on a specific time.
And on every holiday we will also provide free movie coupons to the most loyal customer that will be drawn ever end of the month. And as annual prices we will give shirts or jersey from their favorite athletes in NFL, Baseball, Basketball and Soccer for free. That will be delivered as soon as possible. As a part of complementary to the customers, we will provide accurate information from the past orders to eliminate phone orders language barrier. Aside from sponsoring local games and university games the person who works everyday can experience it. Students from campuses and university is one of the big market of the industry, we will make forums to show their thoughts, photos that can be part of contest that we will make in the future. There will be different kinds of perks that students may redeem online like laptop bags, caps, mug and many more, which is branded by our company name.
FINANCIAL PLAN
This plan will be the reference for the start up expenses and assets in creating Online Food delivery service.
