Principles of Marketing
INTRODUCTION
Marketing exemplify as the comprehensive activities concerning the transfer of goods from the manufacturer or merchant to the consumer or patron, inclusive of storing, advertising, shipping and selling. Marketing chase to settle the needs of individuals (customer or the market) by the way, of exchange process. It alludes on regulating the distinction flanked by overhaul and product producers to tune the creation on product seekers.
THE TACTICAL MARKETING MIX
- Product - The industry has to construct merchandise that people would want to purchase. They have to mend on which 'market piece' they are aiming at, then have to distinguish their product so that it is vaguely dissimilar from what is on propose at present so that people can be convinced to 'give them a try'.
- Price - Must be required of having high cover expenses and make profitable revenue though, having enough attentions to catch trades.
- Place - Must have very convenient and suitable location for customers or suppliers.
- Promotion - Consumers have to be aware of the product. For occurrence and satisfaction it would not be appropriate to wish because its market will be local to start with, sales promotion and advertising to the product, price and place strategies to the target market.
THE MARKETING
- Identify with the marketplace and consumers desires and requests.
- Intend to driven customer for marketing policy.
- Erect an incorporated advertising agenda that convey better value.
- Construct commercial affairs and generate customer’s pleasure.
- Detain charge from consumers to craft income and customer superiority.
Kodak set the use of a film laden into the camera, putting up the full cycle of film, removing it out from the camera and importing to a picture workshop for materializing of the film and impressing of the picture. However, now a day’s camera’s augmentation has been persistent and, extremely now progressive. Digital cameras and memory cards appear in technology, Kodak film was degenerated in favor of the consumers. Considering the conveniences of digital cameras, like digital cameras are usually agile than camera film, pictures can look promptly while film needs to be print first. You can also link the digital camera exactly to a computer to transfer images or intrude the flash drive into a card browser to get the pictures.
The variety at Eastman Kodak Company designate to the level and extent of fortunate features with the state of nation advocating Kodak, leading the aspect of cultural adaptation, national description, Organizational constituent, societal constitution, Character Classification, Qualities and Fashion. The operation of Kodak’s officials by value on range and accession is considered through performance. Superior administration responsibility means. The exiguous analytical point field’s layout in performance is associated with their company development targets. Officials are assessing based over the yearly responsibility. They conceive for particular global variety and addition prerogatives: Organizationally broad civilization (place of work and market field) Cognition and Proficiency Growth for worldwide composition and Global worker statistics.
The communal portion which be supposed to keep in view in social changes significant in lifestyle. Another important feature related to social contemplation is the outlook for the public. In the case of Kodak, there are considerable issues such as allegation of negligent ecological practices due to disproportionate contamination in the Rochester, New York.
U.S CENCUS DATA REPORT FOR KODAK
KODAK ANNUAL REPORT 2000
Daniel A. Carp the former CEO of Eastman Kodak Company has a foreword message to his shareholders, that for the precedent century, Kodak established a business that has been all about composing it simpler for people to capture exceptional images, at first our recent growth on film and now for the decent future they continue of digital technology. And as they carry on creating film and digital photography more attainable, picture-taking will grow.
MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL STATEMENTS
The Board of directors practice its accountability for monetary statements throughout its Audit Committee, Independent accountants and the Director of Corporate Auditing, to discuss accounting, auditing and financial reporting affair by the consolidated financial statements that have been audited by PricewaterhouseCoopers LLP, one of the independent accountants which is liable on ordaining their audits in harmony with auditing standards in the main general reports to be follow.
CONSOLIDATED STATEMENTS OF EARNINGS AND FINANCIAL POSITION
FINANCIAL POSITION
(D.A Carp, 2000)
3 THINGS FOR KODAK STRATEGY BE APPEALING
- Be Open To Change
Kodak keep on coming up with updates and products but the problems is the goal of its competition won’t reach the primary impediment goals for competitors, Kodak must go out in its comfort zone and start thinking outside the box. At this moment, Fuji photo film, Conica Corporation are catching up to the prices economy films, creating a breakthrough to the digital world, while Kodak digital technology is still stuck in the 70s, they must saw the profitable markets to grow economy in film brand.
- Don’t Stand Still in Goal Analysis
Kodak was once great in film industry but it didn’t mean they will stay on the aptitude in the eyes of the consumer. The important goal is to recuperate its value and share that has been lost over the past 5 years. But content creation will take a particular devotion to marketing channels that will require the extension to adhere strategic goals and determination. Kodak must do a re-evaluation on its current film product to offer and examine purchaser buying behavior.
- Be Bold and Outstanding
This attitude will facilitate the increase of profitability and positive approach to your consumer in launching new recognition on brand names, giving an impact to the brand association. It will re-evaluate your branding and regularity on finding out new ways.
KODAK PRODUCT SEGMENTATION AND POSITIONING
Standard 16mm and Super 16 in Europe
More than two years, finally the extent of interest in Super 16 had gained attraction and improvement in film stock cameras, post production facilities that compose Super 16 better and easier to use than before, the market is looking towards the faces of dilemma, that how will be the program tightens its financial restrictions.
OVERVIEW TO EUROPE IN INTRODUCING SUPER 16
On the arrival of highly technological based wide screen TV, such as being commercialized in the market today there has been a great interest in Super 16, in the good reason of its phase ratio that is similar to acquire for high standard TV. As some TV corporations already having its 16mm equipment, it will quite amenable to re-equip programs for HDTV.
It seems to appear that Super 16 camera is same as the Standard 16 camera, but internally the picture is enlarged to the format on Super 16, plus it has a rotating lens mount which re-centers either Standard or Super 16 format position.
THE DEMOGRAPHIC TECHNOLOGY OF 35mm
In America 35mm camera are still widely renounced on its extensive use for exclusive professional use. In like instance it has more exposure latitude, archival; also it can have a distinctive result of unique images. It has a big advantage for photography in a case that 35mm has naturally set into black and white or color format and had a real grain, furthermore it does not need to be edited that can also save time and making more outcome of layout photos to shoot more.
35mm is still a choice whether the digital technology or the authentic Kodak camera. America is one of the modern democratic countries on having decision on using the product. It’s still the choice of reducing the essence to stand on.
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References
East Man Kodak Company (2000). Financial Information. Eastman Kodak Company Annual Report 2000. Retrieved from http://www.kodak.com/US/en/corp/annualReport00/index.shtml
Eastman Kodak Company. KODAK. Motion Picture Imaging
http://www.kodak.com/country/US/en/motion/support/technical/super16.shtml
