Digital marketing is modern method of building awareness and brand promotion of products or brands by using digital channels. On the other hand, social marketing is a method of using social media platforms like Twitter and Facebook, to interact with consumers worldwide by way of socializing, transactions, and shopping (Evans, 113). To enhance the social media marketing strategies, organizations combine other techniques such as digital visualization to improve their marketing techniques. Digital visualization is another major factor in that is used by businesses around the world. Interactivity and personalization of communication are the key factors of digital marketing. Therefore, digital visualization offers the much-needed interactions and easy communication when in social media marketing(Power 481).
Needsdeesl, blog utilizes different data visualization in their marketing campaigns. Various data visualization tools have been integrated into the Social media to promote online products. Since social media is one of the fastest ways of communication, this blog receives over 10000 views every day.
The table below shows the desired customer voyage that the designed website aimed to achieve in terms of Google ranking are as follows;
The agency team put in place some strategies to promote the agency blog site. First, the organization carried out advertisements in the social media. The organization should use the Facebook page(NeedDeals) link to other facebook pages. They should be involved in discussions on matters related to tours and travels. The organization should use key words to boost their social media presence. The facebook page should use pictures and conversations around tours and travel industry. Moreover, the firm company should have used social media sites such as Twitter that would increase followers and direct clicking of links in the organization. For instance, using Twitter the organization would create hashtags that would ensure people are connected to the website and would click on the website link. For example the organization should use the hashtag #NeedDeals in their conversation to create awareness of their brand . This would be one of the easiest ways to increase following. The agency also used some strategies to improve reliability and content on the website. However, communication, in this case, was poor. The organization should have used proper visualization strategies that would enhance its ranking. One of the visualization strategies is the creation of
One of the data visualization strategies that will be used in this case will be displaying our brand's history in a timeline format. The facebook page will be effective in this case. It will highlight the daily transactions in a pictorial platform.
Figure 1 Iaid,. Redownloading A PSP Title From The Playstation Store. 2016. Web. 25 Mar. 2016.
Figure 2 Visual.ly,. Health Infographics. 2016. Web. 25 Mar. 2016. Retrieved 25 March 2016, from http://visual.ly/health-infographics
Through this case, the website will increase engagement of the users and will make the site be more attractive to the users. This strategy will be assisted with charting options that have the ability to upload different photographs and motion pictures in the website. For this visualization to be effective there is a need to have customizable templates that will allow users to get extra options with shapes and design of data from the website. This will also make it easy for the website to add or edit contents on the site. It will also assist in the organization of data and other contents in the website.
If I had to do this campaign, again I will concentrate on market segmentation and ensure that all social media campaigns target each customer segment and market. Data visualization will be enhanced through use of customized digital contents that suits different customer needs and requirements.
Works Cited
Iaid,. Redownloading A PSP Title From The Playstation Store. 2016. Web. 25 Mar. 2016.
Evans, Dave. Social Media Marketing. Indianapolis, Ind.: Wiley, 2008. Print.
Visual.ly,. Health Infographics. 2016. Web. 25 Mar. 2016. Retrieved 25 March 2016, from http://visual.ly/health-infographics
Powers, Todd et al. "Digital And Social Media In The Purchase Decision Process". Journal of Advertising Research 52.4 (2012): 479-489. Web.
