Marketing department is known as the most important department for an organization as this department has the ability to enhance the entire productivity of an organization by absorbing and utilizing different strategies and valuable functions. Entities are well versed with the fact that escalating competition may derail their entire production and effectiveness; therefore it is essential for them to apply the right technique at the right time along with the right candidate. Whenever organizations encounter any problem or issue then proper consultation and research is the only thing from which they can leap out from the same.
It is required to make a market research objective of a known organization. The organization which has been selected for this work is a McDonalds located in the United States (US). The United States (US) is one of the business heavens for the investors just because of their investment power and high purchasing power parity (PPP). The need of conducting this research lies in the fact of high competition in the market. The market of food stuff and restaurants is increasing heavily in the United States, and organizations are now becoming keener to take an added advantage over the other companies. The name of the restaurant selected is McDonalds. McDonalds want to get apprehension from the customers of the United States, especially place at the New York, United States. The company is marketing their products to get an added advantage over its competitors, and it can be done by asking the people regarding any change or potential change that may be effective for the company in the near future.
The research objectives of the research are as follows
There are numerous types of research designs are there that institutionalized the core mantra and ways to conduct and deliver a research in a final version. Usually two different types of research designs are there, primary research design and secondary research design. Both of these research designs are essential for the economic benefits and non economic benefits of the company.
The research design that is intending to use to conduct the research is primary and through survey questions. Some of the questions are close ended, while some of the questions are open ended, in which people are obliged to provide their valuable feedbacks about the current cuisines and foods items of the company, and how they can bring positivity in the near future. Close ended questions are those questions in which options would have been given completely, and likert scaling use in this questionnaire to get answers from the respondents. The research should be exploratory because it is a type of market experiment that needed to be initiated in this analysis. Marketing research usually consists of five different concepts and each of the questions would be effective and necessary to answer
What do we need to know?
McDonald is a food item company that specifically associated with the developed tastes of the individuals. It is better for this restaurant to get a cursory overview or idea regarding the needs of such restaurant in the New York area. It can be examine by analyzing the developed tastes of the individual, like high spice, hot and other things. All of such information should be known
What will we ask?
All the respondents should been asked about their visits in McDonalds, and how they found the foods of the company. The respondents should have been asked about their last visit in the restaurant, and how they found the food? It should compel to the restaurant to get knowledge about the possible recommendations from which they can further enhance their productivity while having peer companies.
Whom will we ask?
It should be the end users of the restaurant, and it would be more effective if data would be collected from each of the customer who just signing off from the restaurant after having a meal in McDonalds.
How will we ask them?
Survey and Questionnaire is the best available method for McDonald to get a perfect market research for their products.
How will we interpret their answers?
As mentioned above, some of the questions are open ended, in which respondents are required to put their own information and knowledge like how McDonalds can enhance their productivity and food processing further.
In terms of Sample, a sample of 300 to 500 people is more than enough to get sufficient information regarding the problems and issues which are receiving by the customers and effective recommendations can be applied with mutual consensus of the individuals.
