Site functionality describes ways that your website can develop tools that can benefit your customer while managing it. It helps one learn how you can use technology to enhance your sites effectiveness. It involves pathways known by online users or new and imagined services. For instance, ease of making orders and purchasing products using e-commerce sites reduces the number of lost sales as well as increasing speed of customer’s purchases.
One needs to increase page numbers and range of tools so that your site users can have more services to solve their needs and will increase attraction of your site. To make it much better you can top up with secure zones for your customer for keeping a track for the order business or history of sales, reports among other unique services to reduce the much administrative procedures that are not usually made online. There are many opportunities that can enhance the functionality of your website which seen in business as part of the general strategy.
The e-commerce solutions have a number of options depending on available budgets. It is, however, good to choose one which is effective and running well to serve your customers. The customer access or a secure zone for authorized customers keeps details about your customer’s progress. It helps keep an audit trail of orders, reports, and other services. If your site makes a collection of mails, it is good to have an e-mail database to group and mail customers and other stakeholders.
References
Montoya, P. (2011) .McBride Financial. New York: Nerd Press.
