RE : Fairafric Chocolate Proposal
Introduction
Fairafric is a brand that gives the consumers a chance to taste the finest chocolate from Africa. Aside from having a dose of the consumers’ chocolate fix, the brand also promotes social impact every time a bar of chocolate is purchased. The chocolates that are produced are made of Ghanaian premium beans that had been carefully selected and processed for 48 hours to be able to produce 70 percent vegan dark chocolate bars. Buying Fairafric means that the consumers support the cocoa farmers from Africa and at the same time help boost the economy of the country. In a way, the product is helping poor countries to become more sustainable by giving them livelihood and escape poverty by themselves.
Fairafric chocolate is the perfect fusion of a strong chocolate taste that is incredibly smooth and made out of love all the way from Ghana. The high-quality product is expected to become a hit among chocolate lovers for its less bitter taste, compared to other dark chocolates available in the market. Each customer is out to feel the most outstanding Ghanaian chocolate experience after each bite.
Rationale and Significance
The business was conceptualized after the owner saw that Africa had an abundant wealth of commodities including cocoa and coffee that are not being put to good use and only go to waste. Since most of the Western corporations earn substantial money using cocoa beans and coffee, the business owner decided to process these commodities to help Africa boost its economy. The chocolate industry is a multi-billion-dollar business and can become significantly profitable by creating the best commodities to offer to consumers all over the world.
The mission and vision of the business is to increase the value of raw materials that came from Africa; empower the locals to become self-sufficient; and at the same time, giving in to the indulgence of every chocolate lover in the world.
Plan of the work
The raw materials shall be sourced in Africa and the whole production team will also be based in the same country. In effect, many people will be given the opportunity to work and earn income. With this business, it is expected to generate jobs to the local farmers that will allow them to earn income, and be given access to health care and education.
Scope
Initially, the business project will start in Africa and give jobs for the locals. All the raw materials will be sourced in the country. The farmers will provide the cacao beans and coffee beans. A poor country such as Africa will generate more jobs for its people and help them escape poverty by growing and exporting crops. In order to help the country implement a widespread wealth creation, more people should be empowered by giving them employment opportunities by putting up small business like Fairafric. This kind of business falls under agro-processing. The project was chosen because it is the most logical and economical since the input is right there. It is also easy to produce cocoa beans and coffee beans for it does not require big investment and may only require minimal external training.
Method
The business will be carried out using simple methods of roasting of the beans, breaking the beans into nibs, grinding the nibs, conching of the chocolate mass, until the chocolate is tempered, molded and individually wrapped into bars.
The workers shall be tasked to perform several processes until the final product is packaged and shipped to the end users. After the best cocoa beans had been chosen, the next step is to ensure the quality of the final product. The process will start with the roasting of the beans, breaking the beans into nibs, grinding the nibs, conching of the chocolate mass, until the chocolate is tempered, molded and individually wrapped into bars.
Problem analysis
The main problem of the project is how to expand the market to other parts of the world. Initially, the product will be offered to consumers within the country and neighboring countries. One of the challenges is how to sustain the profitability and make the product become known. In order to capture the consumers, the company will use various marketing strategies to introduce the product to other countries. One of the selling points of the business is the fact that those who buy the product are ensured that new trees will be planted on their behalf. It is part of the corporate social responsibility of the business owners.
Facilities and equipment
For the initial project, the company will acquire five new (5) that are able to clean, sort and automatically roast and break cocoa beans. To be able to keep capital investment at a reasonable level, the existing equipment of 3 machines to process the cocoa to transform it into chocolate will be used. The machinery can work on large batch sizes of about 15,000 bars at one time. At the moment, there are only three flavors dark, milk and bitter sweet. New flavors will be added upon demand of customers.
Personnel
The company will train workers and pay them fair wages. Initially, the plan is to engage about 100 workers who shall be trained to process the cocoa beans and transform them to chocolate bars. The supplier of the cocoa beans and coffee beans are the local farmers to help generate more jobs for the locality.
Budget
The project will start with a minimum budget of $15,000 dollars, wherein 30 percent of which goes to the production; 20 percent will be used to produce cocoa; 25 percent will be used for shipping; 15 percent will be used for the packaging a 10 percent will be used for administration.
Conclusion
Marketing the product is an easy task. The customers will be informed that for every Fairafric chocolate bar purchased will mean that they support the cocoa farmers from Africa and boost the economy of the country. The main purpose of the company is to ensure that the product will help poor countries to become more sustainable and to give them livelihood.
Fairafric chocolate is a unique product that has a perfect fusion for the distinct and strong chocolate taste. With the proper advertisement and aggressive marketing strategy, the high-quality product will be patronized by old timers and new times who share the love for chocolate. Each customer will be informed that they will taste the Ghanaian chocolate and one of the most delicious chocolate bar in the world. Aside from this, the company will also inform their consumers that for every chocolate bar sold will give them more opportunities to propagate the product.
