Metabical Case Study Case Studies Examples

Product: Metabical is a prescription weight loss drug that has been launched in the market recently. It has been found that Metabical has lesser negative side effects than other over-the-counter (OTC) weight-loss drugs. It also helps in building a healthier eating habit and leads to positive modification in behavior.
Promotion: Cambridge Sciences Pharmaceuticals (CSP) provided a large fund for the marketing budget in the first year. CSP should continue with the same budget in the future and even increase it if found necessary. CSP needs to convey the value of its product (Metabical) to their target audience as early as possible. Metabical is a new drug which has greater efficiency with no significant side-effects. This provides the drug with an advantage in the market which no other drug possesses. CSP need to capitalize on this opportunity before a new competitive drug comes out. For that, CSP needs to keep funding its marketing campaign so that the product is recognized by masses. CSP should also start building a positive relationship with doctors and health care providers. Since doctors have the authority in the healthcare sector, if the product is promoted by them it will build a positive image for the brand. In the markets where the product is proposed but yet to launch, marketing should be done beforehand to create anticipation for the product and to raise customer’s expectation. Case studies should be published on the CSP website to positively reinforce the image of Metabical. Awareness campaigns regarding the obesity-related diseases should be carried out in the target market. The campaign should be linked with Metabical and how it can help avoid obesity and its related diseases. This will help in driving customers to the product.
Place: People with higher income and busy schedule tend to pay for the drugs used for weight-loss as it saves time and keep them healthy. Hence, the stores should be located in financially affluent areas of city and districts.
Price: Since Metabolic has the advantage of being unique in its class, it can command higher prices. Metabolic is allowing people to realize their goals of losing weight without any significant side-effects. Such a combination is rare and can command higher prices. Also, being in top-pricing-tier will distinguish the product from other OTC weight-loss drugs.