Monroe's motivated sequence is an organizational technique developed by Alan Monroe in the 1930s, which is used to create persuasive speeches that inspire the audience to take some action.Monroe's motivated sequence is aimed at developing a sense of want or need, satisfying that want or need, and then helping the audience realize what are the advantages of a given solution.Monroe's motivated sequence consists of 5 steps: 1) Attention - this step is aimed at getting attention of the audience using dramatic stories or shocking examples.2)
Need - in this step the presenter has to get the audience to feel a want or need. It is done by pointing out how want or need is related to the audience and why is it so important.3) Satisfaction - aimed at telling the audience how to fill the need or want indicated at the previous step.4) Visualization - at this step the audience has to realize what the benefits of the given solution are.5) Action - this final step is to call the people for action they can take to solve the problem.Monroe's motivated sequence can be used to present the needs of any organization, including the United Nations Educational, Scientific and Cultural Organization (UNESCO).
In 1972, it adopted the Convention concerning the Protection of the World Cultural and Natural Heritage to ensure protection and preservation of national and cultural heritage. Heritage is the legacy of humankind, and history makes us who we are today. Thus, UNESCO’s World Heritage Mission is of a great importance, and we need to participate in the preservation of heritage by getting involved in volunteer programs and making donations.
References:
Monroe's Motivated Sequence. (n.d.). Presentation Skills Training From MindTools.com. Retrieved from http://www.mindtools.com/pages/article/MonroeMotivatedSequence.htm
Persuasive Speaking/Monroe's Motivated Sequence. (n.d.). Persuasive Speaking/Monroe's Motivated Sequence. Retrieved April 11, 2014, from http://www.sanjuan.edu/webpages/mikeberry/speech.cfm?subpage=66682
World Heritage. (n.d.). UNESCO Centre. Retrieved from http://whc.unesco.org/en/about/
