Hospitality and Tourism Industry: A Summary
Muslim Tourist Perceived Value in the Hospitality and Tourism Industry: A Summary
The study entitled “Muslim Tourist Perceived Value in the Hospitality and Tourism Industry” conducted by Eid & El-Gohary (2014) and published in the Journal of Travel Research presented relevant information pertaining to perceived value from the perspectives of Muslim tourists. The objectives of the study are two-fold: “(1) identify MTPV constructs and develop scales for measuring these constructs andv(2) carry out an initial investigation of the relationship, if any, among the MTPV constructs” . The achieve these objectives, the authors initially delved into a review of literature on the subject of Islamic tourism, customer perceived value and its conceptualizations, and additional dimensions for the MTPV. Accordingly, a total of 537 Muslim tourists formed part of the study where six (6) constructs were developed to form part of the perceived value dimensions. These constructs include functional values for quality and price, social value, emotional value, as well as Islamic physical and nonphysical attributes values. The findings revealed “the importance of Islamic physical attribute and Islamic nonphysical attribute values on Muslim consumers’ willingness to buy a tourism product normally considered as functionally and affectively oriented” . The outcome emphasized the importance of taking into account the cultural and religious orientations of the customers, specifically Muslim tourists, when talking about perceived value in the field of tourism. The implications of the study could be realized in terms of the results’ usability for tourism and hospitality companies in developing strategies that incorporate the identified constructs in promoting products or services to culturally diverse clients. Recognition of the findings would strategically effect promoting tourism in the world through acknowledging the need to incorporate culturally perceived values that have been defined through the identified dimensions. As such, tourism industries should re-evaluate the manner of promoting products, services, or tourist attractions from the perspectives of their culturally diverse clientele.
Reference
Eid, R., & El-Gohary, H. (2014). Muslim Tourist Perceived Value in the Hospitality and Tourism Industry. Journal of Travel Research, 1-14.
