Facebook: http://www.facebook.com/BMW?fref=ts
Owned media represents a marketing channel that a firm controls. There are two types of owned media, including fully owned media and partially owned media. Examples of fully owned media used by BMW include its own website and mobile site. BMW also has partially owned media such as Facebook account that it uses to keep customers updated on new models and the latest information the major attributes of the company’s product. BMW uses paid media in Facebook by posting advertisements which people can click and pay Facebook per click. The firm uses earned media by having fans on Facebook like the company’s page and recommend it their friends.
Twitter: https://twitter.com/search/users?q=bmw
BMW has a Twitter account that serves as owned channel. The firm uses the account to inform customers of new products, trends, and sustainability efforts. The account also allows the company to communicate directly with customers and give feedbacks. BMW’s Twitter account provides the company website, which people can use to access the company’s website and retrieved important information. The company also posts paid adverts on Twitter to help increase media reach. BMW enjoys earned media when customers become channel of marketing through tweets to friends who may get attracted to the company’s products. The company also engages customers and fans through activities such as BMW Motorrad, which targets fans and riders of BMW motorcycles.
LinkedIn: http://www.linkedin.com/company/2387?trk=saber_s000001e_1000
BMW pas a partially owned media through its LinkedIn account which it uses to network with professional and hiring of new employees. The company uses LinkedIn to build long-term relationship with prospective employees and customers by giving company information and job vacancies. The company also uses the site direct customers and potential employees to its website. BMW use earned media in LinkedIn when people refer their friends to job postings from the company. The firm also enjoys word of mouth when colleagues refer each other to the company. However, the company does not pay or sponsor any media through LinkedIn.
Instagram: http://web.stagram.com/n/bmw/
BMW uses owned media by posting pictures of its products for customers who are willing to buy the company’s brands. These pictures also contain information on various models that the firm manufactures. The social site allows BMW to post pictures where customers can comment and make inquiries on where to purchase the product. BMW also engages in paid media by using Instagram to sponsor contests that allow winners to win BMW cars. This helps the company increase its customer base as many people engage in such promotional activities. BMW uses earned media when customers share photos with their friends who in turn share with other people through the social site. This enables the company to increase its brand awareness among media uses.
Google: https://plus.google.com/u/0/ BMW/posts
BMW operates a Google+ account, which serves as owned media. The firm to connect with customers, informs on new products, and answer to questions asked by customers. Google+ also allows for direct chat with the company’s representative to get quick replies. In addition, BMW sponsors contests that allow winners to win BMW cars. This helps the company increase its customer base as many people engage in such promotional activities. BMW uses earned media when customers share photos with their friends who in turn share with other people through the social site. BMW has many followers on Google+ who recommend the company products to their friends.
References:
Twitter: https://twitter.com/search/users?q=bmw
LinkedIn: http://www.linkedin.com/company/2387?trk=saber_s000001e_1000
Instagram: http://web.stagram.com/n/bmw/
Google: https://plus.google.com/u/0/ BMW/posts
Facebook: http://www.facebook.com/BMW?fref=ts
