Slide 2: Technology Implemented by Netflix
Customer Relationship Management
- The custom-built intelligent agent helps the user and acts on his behalf to execute repetitive tasks in computer.
- A buyer agent provides assistance to customers in finding and selecting a product or service according to his or her liking.
Example:
- An intelligent agent is Cinematch which combines both the collaborative and adaptive filtering by
- Placing the customer in a group of users sharing similar tastes.
- Asking the customer to rate a product or service and then the customer is monitored over time to keep a track on his likes and dislikes.
- Sending recommendations are sent based on the customer's likes and dislikes.
Slide 3: Technology Implemented by Netflix
Supply Chain Management
Netflix has developed its own SCM software which
- notifies the workers about where an inventory needs to be shipped as soon as it arrives at the warehouse
- Dispatches the inventory to next destination without delay.
Example:
- After a DVD arrives at the warehouse, the SCM software
- scans its serial number
- retrieves the name and address of the next person in line to receive the DVD
- dispatches the DVD
Slide 4: Innovation for Future
- Netflix has started producing exclusive original series like House of Cards, Lilyhammer, Orange is the New Black and Hemlock Grove to give competition to already established channel like HBO.
- Netflix is increasingly expanding its business on a global market like Canada, Latin America, Netherlands, the Nordics, UK and Ireland.
